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They are ideal for couples looking to explore new dynamics in their sexual relationship and are available in various sizes and styles to suit different preferences. We-Vibe’s adult toys are all about that special sensation between you. As the first woman to own a novelty company in the US, I felt that we could better address the needs of women. Since then, we’ve maintained our focus on women, but have introduced a variety of products to service other consumer segments.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term “orgasm gap” was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

The growth of this market can be attributed to the increasing use of sex toy products and the rising awareness of sexual health among adolescents &amp