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We don’t recall ever selling out of Kegel balls before the release of this book, but it happened. The introduction of the movie brought, even more, focus to the industry along with expanded mainstream retail interest. Looking to the future, we expect that the sexual health and wellness conversation will continue to expand further into mainstream channels as people realize that there are many benefits to maintaining regular sexual activity.

The major drawback to this method is that you aren’t entering the market with a good that consumers cannot get elsewhere. For this reason, many merchants name vibrator products “massager” as opposed to “vibrator.” This is a method by which merchants may sell vibrators in locations where the sale of such is banned. If you’re planning on naming a product such as a vibrator a “massager,” it’s best to consult a legal expert. It’s also important to keep in mind that customers want clear descriptions of what they’re considering purchasing.

For instance, in India, there is no law per se which bans sex toys and the legally grey areas have kept the market away from the public. No matter which part of your body you want to stimulate, or how you want to be stimulated, there will be a toy to replicate that feeling. Check out our vibrators, dildos, anal toys, penis toys and bondage and BDSM gear and try something new. Zee Krstic is a content strategy manager for Hearst Magazines, focusing on SEO optimization and other editorial strategies for four brands, including Country Living, House Beautiful, ELLE Decor and VERANDA. Zee produces service-based health coverage, as well as design and travel content, for Hearst brands on a contributor basis