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When people don’t have the money to go out, they stay home (and use their sex shop toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

As evidenced above, there are some seriously good sex toys under $100, like the Fleshlight Turbo Blowjob Simulator and Blush Wellness Purple Geo Silicone C-Ring). Vibrating toys, such as vibrating sleeves and wands, provide additional stimulation to the penis during both solo and partnered play. Sex toys, especially men’s sex toys, have evolved way behind cock rings and basic masturbators. These days, there are toys for every flavor of sexual interest and activity. No doubt, that can make it challenging to know which ones are worth the money (and which are crap). Below, we put together this list of the best sex toys for men, many of which we tested personally.

The Aer is completely waterproof, and gay sex toys its exterior is made from a single piece of soft matte silicone. Because the toy is enveloped in seamless silicone, it is quick and easy to clean. This matte coating has a soft, suede-like texture that feels pleasant against the skin, though we recommend using it with plenty of water-based lube to reduce friction. You can easily wash the Purple Pleasure with gentle soap and water after use, as the toy has an IPX7 waterproof rating (it can safely remain submerged in water up to 1 meter deep for 30 minutes).

Quiet sex toys are designed to minimize noise, offering a discreet experience without sacrificing intensity. Whether you live with others or simply prefer a more silent operation, these toys ensure your private moments remain just that. Rabbit vibrators and dildos are renowned for providing simultaneous internal and external stimulation. Their design, which usually features an external arm for clitoral stimulation and an internal part for G-spot or penetrative play, guarantees a comprehensive and exhilarating experience. Anal toys and vibrating anal plugs cater to those curious about anal pleasure. These anal toys vary in size and design, making them suitable for beginners and experienced users alike, offering a safe and enjoyable way to explore anal sensations.

Even the “solo” shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.