# The Hype Handbook — Book Structure

- **Title**: *The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers*
- **Author**: Michael F. Schein
- **Source**: `/library/The Hype Handbook/source-file.pdf`
- **PDF length**: 225 pages
- **Structure**: 12 numbered hype strategies; the introduction is included in front matter and the epilogue in back matter.
- **Extraction**: Text is exported once into the source-text files below. PDF page markers preserve citation locations. Image-only pages were OCR-checked and recovered text is included where present.

| Section | PDF pages | Title | Source text |
| --- | ---: | --- | --- |
| Front Matter | 1–21 | Front matter, acknowledgments, and introduction | `/library/The Hype Handbook/Front-Matter/Front-Matter-source-text.md` |
| Chapter 01 | 22–32 | Make War, Not Love | `/library/The Hype Handbook/Chapter-01-Make-War-Not-Love/Chapter-01-source-text.md` |
| Chapter 02 | 33–45 | Create Your Own Secret Society (the Piggybacking Principle) | `/library/The Hype Handbook/Chapter-02-Create-Your-Own-Secret-Society-the-Piggybacking-Principle/Chapter-02-source-text.md` |
| Chapter 03 | 46–58 | Perfect Your Packaging | `/library/The Hype Handbook/Chapter-03-Perfect-Your-Packaging/Chapter-03-source-text.md` |
| Chapter 04 | 59–70 | Give the Little Babies Their Milk | `/library/The Hype Handbook/Chapter-04-Give-the-Little-Babies-Their-Milk/Chapter-04-source-text.md` |
| Chapter 05 | 71–85 | Become a Trickster (at Least for a Little While) | `/library/The Hype Handbook/Chapter-05-Become-a-Trickster-at-Least-for-a-Little-While/Chapter-05-source-text.md` |
| Chapter 06 | 86–98 | Become a Magus | `/library/The Hype Handbook/Chapter-06-Become-a-Magus/Chapter-06-source-text.md` |
| Chapter 07 | 99–108 | Find a Void and Fill It | `/library/The Hype Handbook/Chapter-07-Find-a-Void-and-Fill-It/Chapter-07-source-text.md` |
| Chapter 08 | 109–120 | Make It Scientific | `/library/The Hype Handbook/Chapter-08-Make-It-Scientific/Chapter-08-source-text.md` |
| Chapter 09 | 121–132 | Prayers, Spells, and Symbols | `/library/The Hype Handbook/Chapter-09-Prayers-Spells-and-Symbols/Chapter-09-source-text.md` |
| Chapter 10 | 133–147 | Embrace Theater and Drama | `/library/The Hype Handbook/Chapter-10-Embrace-Theater-and-Drama/Chapter-10-source-text.md` |
| Chapter 11 | 148–158 | Set Down a Rock for Your Followers to Cling To | `/library/The Hype Handbook/Chapter-11-Set-Down-a-Rock-for-Your-Followers-to-Cling-To/Chapter-11-source-text.md` |
| Chapter 12 | 159–173 | Fetishize Work, Master Effortless Doing | `/library/The Hype Handbook/Chapter-12-Fetishize-Work-Master-Effortless-Doing/Chapter-12-source-text.md` |
| Back Matter | 174–225 | Epilogue, bibliography, and index | `/library/The Hype Handbook/Back-Matter/Back-Matter-source-text.md` |

All 225 PDF pages are covered exactly once.