# The Direct Mail Solution — Book Structure

- **Title**: *The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign*
- **Authors**: Craig Simpson and Dan S. Kennedy
- **Source**: `/library/The Direct Mail Solution/source-file.pdf`
- **PDF length**: 283 pages
- **Structure**: 12 chapters.
- **Extraction**: Text is exported once into the source-text files below. PDF page markers preserve citation locations. Image-only pages were OCR-checked and recovered text is included where present.

| Section | PDF pages | Title | Source text |
| --- | ---: | --- | --- |
| Front Matter | 1–21 | Front matter, acknowledgements, and preface | `/library/The Direct Mail Solution/Front-Matter/Front-Matter-source-text.md` |
| Chapter 01 | 22–31 | How to Think about Direct Mail to Grow Rich | `/library/The Direct Mail Solution/Chapter-01-How-to-Think-about-Direct-Mail-to-Grow-Rich/Chapter-01-source-text.md` |
| Chapter 02 | 32–53 | Direct-Mail Basics and Creating the Perfect Sales Piece | `/library/The Direct Mail Solution/Chapter-02-Direct-Mail-Basics-and-Creating-the-Perfect-Sales-Piece/Chapter-02-source-text.md` |
| Chapter 03 | 54–71 | Sales Piece Format and Design | `/library/The Direct Mail Solution/Chapter-03-Sales-Piece-Format-and-Design/Chapter-03-source-text.md` |
| Chapter 04 | 72–85 | How to Use Direct Mail to Drive Traffic to Your Website—and Then Back to Your Store! | `/library/The Direct Mail Solution/Chapter-04-How-to-Use-Direct-Mail-to-Drive-Traffic-to-Your-Website-and/Chapter-04-source-text.md` |
| Chapter 05 | 86–97 | The Message and the Messenger | `/library/The Direct Mail Solution/Chapter-05-The-Message-and-the-Messenger/Chapter-05-source-text.md` |
| Chapter 06 | 98–121 | Mailing Lists and Segmentation | `/library/The Direct Mail Solution/Chapter-06-Mailing-Lists-and-Segmentation/Chapter-06-source-text.md` |
| Chapter 07 | 122–139 | We Know Where YOU Live | `/library/The Direct Mail Solution/Chapter-07-We-Know-Where-YOU-Live/Chapter-07-source-text.md` |
| Chapter 08 | 140–163 | Expanding Your Mailing Universe | `/library/The Direct Mail Solution/Chapter-08-Expanding-Your-Mailing-Universe/Chapter-08-source-text.md` |
| Chapter 09 | 164–187 | Tracking Your Mail Campaign | `/library/The Direct Mail Solution/Chapter-09-Tracking-Your-Mail-Campaign/Chapter-09-source-text.md` |
| Chapter 10 | 188–215 | Technical Details That Help You Create Better Mailings—and Save You Money, Too! | `/library/The Direct Mail Solution/Chapter-10-Technical-Details-That-Help-You-Create-Better-Mailings-and/Chapter-10-source-text.md` |
| Chapter 11 | 216–223 | Why You Should Be an Information Marketer | `/library/The Direct Mail Solution/Chapter-11-Why-You-Should-Be-an-Information-Marketer/Chapter-11-source-text.md` |
| Chapter 12 | 224–239 | Putting It All Together—the Details of Scheduling a Direct-Mail Campaign | `/library/The Direct Mail Solution/Chapter-12-Putting-It-All-Together-the-Details-of-Scheduling-a/Chapter-12-source-text.md` |
| Back Matter | 240–283 | About the authors, index, and book excerpt | `/library/The Direct Mail Solution/Back-Matter/Back-Matter-source-text.md` |

All 283 PDF pages are covered exactly once.