# Ogilvy on Advertising — Chapter 01 Memory: Overture
- **Stage**: Intake complete — awaiting preview
- **Next Step**: Run the Chapter 1 pre-reading briefing before the reader starts.
- **Reading Span**: PDF pages 6–10
- **Source Text**: /library/Ogilvy on Advertising/Chapter-01-Overture/Chapter-01-source-text.md (the chapter's own words; read instead of the PDF)
- **Full Record**: /library/Ogilvy on Advertising/Chapter-01-Overture/Chapter-01-chapter-notes.md (read only if needed)
- **Last Updated**: 2026-10-11

## Carried-in Context (from earlier chapters)
- First chapter — nothing carried in.

## This Chapter
- **Core Question**: Pending preview
- **Watch-For Themes**: Pending preview
- **Core Thesis**: Pending
- **Key Concepts**: Pending
- **Notable Arguments / Evidence Limits**: Pending
- **Action Item**: Pending

## Reader State
- **Pending Questions**: None
- **Reader's Answers (paraphrase)**: None
- **Misconceptions / Feedback Given**: None
- **Personal Threads**: None yet

## Open Threads
- None yet.