# Ogilvy on Advertising — Book Structure

- **Title**: *Ogilvy on Advertising*
- **Author**: David Ogilvy
- **Edition note**: 2023 Welbeck edition; the publisher states that it is largely unchanged from the 1983 original, with limited image and text removals.
- **Source**: `/library/Ogilvy on Advertising/source-file.pdf`
- **PDF length**: 388 pages
- **Structure**: 20 chapters.
- **Extraction**: Text is exported once into the source-text files below. PDF page markers preserve citation locations. Image-only pages receive OCR; the original PDF remains authoritative for multi-column layout, advertisements, and other visuals.

| Section | PDF pages | Title | Source text |
| --- | ---: | --- | --- |
| Front Matter | 1–5 | Front matter, publisher's note, and contents | `/library/Ogilvy on Advertising/Front-Matter/Front-Matter-source-text.md` |
| Chapter 01 | 6–10 | Overture | `/library/Ogilvy on Advertising/Chapter-01-Overture/Chapter-01-source-text.md` |
| Chapter 02 | 11–48 | How to produce advertising that sells | `/library/Ogilvy on Advertising/Chapter-02-How-to-produce-advertising-that-sells/Chapter-02-source-text.md` |
| Chapter 03 | 49–66 | Jobs in advertising – and how to get them | `/library/Ogilvy on Advertising/Chapter-03-Jobs-in-advertising-and-how-to-get-them/Chapter-03-source-text.md` |
| Chapter 04 | 67–86 | How to run an advertising agency | `/library/Ogilvy on Advertising/Chapter-04-How-to-run-an-advertising-agency/Chapter-04-source-text.md` |
| Chapter 05 | 87–100 | How to get clients | `/library/Ogilvy on Advertising/Chapter-05-How-to-get-clients/Chapter-05-source-text.md` |
| Chapter 06 | 101–106 | Open letter to a client in search of an agency | `/library/Ogilvy on Advertising/Chapter-06-Open-letter-to-a-client-in-search-of-an-agency/Chapter-06-source-text.md` |
| Chapter 07 | 107–175 | Wanted: a renaissance in print advertising | `/library/Ogilvy on Advertising/Chapter-07-Wanted-a-renaissance-in-print-advertising/Chapter-07-source-text.md` |
| Chapter 08 | 176–194 | How to make TV commercials that sell | `/library/Ogilvy on Advertising/Chapter-08-How-to-make-TV-commercials-that-sell/Chapter-08-source-text.md` |
| Chapter 09 | 195–215 | Advertising corporations | `/library/Ogilvy on Advertising/Chapter-09-Advertising-corporations/Chapter-09-source-text.md` |
| Chapter 10 | 216–235 | How to advertise foreign travel | `/library/Ogilvy on Advertising/Chapter-10-How-to-advertise-foreign-travel/Chapter-10-source-text.md` |
| Chapter 11 | 236–244 | The secrets of success in business-to-business advertising | `/library/Ogilvy on Advertising/Chapter-11-The-secrets-of-success-in-business-to-business-advertising/Chapter-11-source-text.md` |
| Chapter 12 | 245–255 | Direct mail, my first love and secret weapon | `/library/Ogilvy on Advertising/Chapter-12-Direct-mail-my-first-love-and-secret-weapon/Chapter-12-source-text.md` |
| Chapter 13 | 256–268 | Advertising for good causes | `/library/Ogilvy on Advertising/Chapter-13-Advertising-for-good-causes/Chapter-13-source-text.md` |
| Chapter 14 | 269–272 | Competing with Procter & Gamble | `/library/Ogilvy on Advertising/Chapter-14-Competing-with-Procter-Gamble/Chapter-14-source-text.md` |
| Chapter 15 | 273–284 | 18 miracles of research | `/library/Ogilvy on Advertising/Chapter-15-18-miracles-of-research/Chapter-15-source-text.md` |
| Chapter 16 | 285–294 | What little I know about marketing | `/library/Ogilvy on Advertising/Chapter-16-What-little-I-know-about-marketing/Chapter-16-source-text.md` |
| Chapter 17 | 295–319 | Is America still top nation? | `/library/Ogilvy on Advertising/Chapter-17-Is-America-still-top-nation/Chapter-17-source-text.md` |
| Chapter 18 | 320–348 | Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach | `/library/Ogilvy on Advertising/Chapter-18-Lasker-Resor-Rubicam-Burnett-Hopkins-and-Bernbach/Chapter-18-source-text.md` |
| Chapter 19 | 349–365 | What’s wrong with advertising? | `/library/Ogilvy on Advertising/Chapter-19-Whats-wrong-with-advertising/Chapter-19-source-text.md` |
| Chapter 20 | 366–367 | I predict 13 changes | `/library/Ogilvy on Advertising/Chapter-20-I-predict-13-changes/Chapter-20-source-text.md` |
| Back Matter | 368–388 | Useful reference sources, index, picture credits, and copyright | `/library/Ogilvy on Advertising/Back-Matter/Back-Matter-source-text.md` |

All 388 PDF pages are covered exactly once.