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Ogilvy on Advertising — Front-Matter: Front matter, publisher's note, and contents
- Source: /library/Ogilvy on Advertising/source-file.pdf
- PDF pages: 1–5
- Pages without text: 1, 2
- OCR note: OCR is supplied below for image-only pages; multi-column reading order may be imperfect, so consult the PDF for layout and visuals.
[OCR from image-only PDF page; verify layout and illustrations in the PDF.]
THE INTERNATIONAL BESTSELLER The Art of Selling from the Most Successful Ad-Man of All Time
[OCR from image-only PDF page; verify layout and illustrations in the PDF.]
OGILVY NO ADVER- TISING DAVID OGILVY WELBECK
Publisher’s note This edition is largely unchanged from the original 1983 edition of Ogilvy on Advertising, but has had some small images and text removed to reflect modern sensibilities.
Contents 1 Overture 2 How to produce advertising that sells 3 Jobs in advertising – and how to get them 4 How to run an advertising agency 5 How to get clients 6 Open letter to a client in search of an agency 7 Wanted: a renaissance in print advertising 8 How to make TV commercials that sell 9 Advertising corporations 10 How to advertise foreign travel 11 The secrets of success in business-to-business advertising 12 Direct mail, my first love and secret weapon 13 Advertising for good causes 14 Competing with Procter & Gamble 15 18 miracles of research 16 What little I know about marketing 17 Is America still top nation? 18 Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach 19 What’s wrong with advertising?
20 I predict 13 changes Useful reference sources Index Picture credits