"1": "\"Filled with insightful case'studies and practical insights, -The Hype Handbook is'a\nRosetta Stonefor spreading the word about an idea,product, or service\n-NiR EYAL,bestselling author of Hooked and Indistractable\nTHE\nHANDBOOK\n12INDISPENSABLESUCCESSSECRETS\nFROM THE WORLD'S GREATEST PROPAGANDISTS,\nSELF-PROMOTERS, CULT LEADERS,\nMISCHIEFMAKERS,ANDBOUNDARY BREAKERS\nMCAELF\nSCHEN\nFOUNDERANDPRESIDENTOFMICROFAMEMEDIA",
"2": "THE\nHANDBOOK\n12INDISPENSABLESUCCESSSECRETS\nFROMTHEWORLD'SGREATESTPROPAGANDISTS,\nSELF-PROMOTERS,CULTLEADERS,\nMISCHIEFMAKERS,ANDBOUNDARYBREAKERS\nMICHAEL F. SCHEIN\nMc\nGraw\nHill\nNew York Chicago San Francisco Athens London\nMadridMexicoCityMilanNewDelhi\nSingapore SydneyToronto",
"173": "[Image-only page; OCR found no readable text. Consult the PDF for visual content.]"