Book-Reader-Assist/library/Ogilvy on Advertising/Chapter-01-Overture/Chapter-01-memory.md

Ogilvy on Advertising — Chapter 01 Memory: Overture

• Stage: Intake complete — awaiting preview
• Next Step: Run the Chapter 1 pre-reading briefing before the reader starts.
• Reading Span: PDF pages 6–10
• Source Text: /library/Ogilvy on Advertising/Chapter-01-Overture/Chapter-01-source-text.md (the chapter's own words; read instead of the PDF)
• Full Record: /library/Ogilvy on Advertising/Chapter-01-Overture/Chapter-01-chapter-notes.md (read only if needed)
• Last Updated: 2026-10-11

Carried-in Context (from earlier chapters)

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This Chapter

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