Book-Reader-Assist/library/Ogilvy on Advertising/ocr-image-pages.json

{
  "1": "THE INTERNATIONAL BESTSELLER\nThe Art of Selling\nfrom the Most\nSuccessful Ad-Man\nof All Time",
  "2": "OGILVY\nNO\nADVER-\nTISING\nDAVID OGILVY\nWELBECK",
  "9": "New tolet bar\nCcrame yodirkin\nwhile ype srosh",
  "25": "The Rolls-Royce Silver Cloud-S13,995\n“At 60 miles an hour the loudest noise in this\nnew Rolls-Royce comes from the electric clock\nWhat makes Rolls-Royce the best car in the world? “There is really no magic about it-\nit is merely patient attention to detail,\" says an eminent Rolls-Royce engineer.\n1.\"At 60 miles an hour the loudest\nihree years.With a new network of\n12.There are thrce separate system\nnoise comes from the electric clock,\"\ndealers and parts-depots from Coast\nof power brakes, two hydraulic an\nreports the Technical Editor of THE\nto Coast, service is no problem.\none mechanical.Damage to one wi\nMOToR. Three muffers tune out sound\n7. The Rolls-Royce radiator has never\nnot affect the others. The Rolls-Royc\nfrequencies-acoustically.\nchanged, except that when Sir Henry\nis a very safe carand also a very livel\n2. Every Rolls-Royce engine is run for\nRoyce died in 1933 the monogram RR\ncar. It cruises serenely at eighty-five\nseven hours at full throttle before in-\nwas changed from red to black.\nTop speed is in excess of 100 m.p.h.\nstallation, and each car is test-driven\n8. The coachwork is given five coats\n13. The Bentley is made by Roll:\nfor hundreds of miles over varying\nof primer paint, and hand rubbed be-\nRoyce. Except for the radiators, the\nroad surfaces.\ntween each coat, before nine coats of\nare identical motor cars, manufacture\n3.The Rolls-Royce is designed as an\nfinishing paint go on.\nby the same engineers in the sam\nOwner-driven car.It is eighteen inches\n9. By moving a switch on the steering\nworks.People who feel diffiden\nshorter than the largest domestic cars.\ncolumn, you can adjust the shock-\nabout driving a Rolls-Royce can bu\n4.The carhaspower steering,power\na Bentley.\nabsorbers to suit road conditions.\nbrakes and automatic gear-shift. It is\n10. A picnic table, veneered in French\nPRICE. The Rolls-Royce illustrated i\nvery easy to drive and to park. No\nwalnut, slides out from under the\nthis advertisement-f.o.b. principa\nchauffeur required.\ndash. Tivo more swing out behind the\nports of entry-costs $13,995.\n5. The finished car spends a week in\nfront seats.\nIf you would like the rewarding\nthe final test-shop, being fine-tuned.\nIl. You can get such optional extras\nexperience of driving a Rolls-Royce o\nHere it is subjected to 98 separate or-\nas an Espresso coffee-makingmachine,\nBentley, write or telephone to one o\ndeals. For example, the engineers use\na dictating machine, a bed, hot and\nthe dealers listed on opposite page.\na stethoscopeto listen for axle-whine.\ncold water for washing, an electric\nRolls-Royce Inc., 10 Rockefeller Plaza\n6. The Rolls-Royce is guaranteed for\nrazor or a tclephone,\nNew York 20, N. Y. Clrele 5-1144.",
  "27": "You give up things when\nyou buy the Mercedes-Benz 230S. Things like\nrattles, rust, and shabby workmanship.\nApoxonthestatus symbol thar'sal\nbody won't sem as if it's piastered to3\nglitterandoguts.AtS4,754,\nsheet of fypaper\nMercedes-Benz 230S is an efficien\nComfort without trivia\nmachine, built to endure. lts bod:\nis welded 10,000 timesand paintes\nMercedes-Besz engineers waste oo time\nwith 7 enamel coats. A 24-poun\nonfrivolous gadgets. No buit-inrecord\nlayer of undercoating stifles rust\npiayers, to card tables. no coffee urns.\nYet sensibir smenities abound ltem:\nRead on for thefullstory of why th\nSmali notrles at either end of the isstru-\nMercedes-Benz 2305 is a shrews\nment panel. They shoor warm air to de-\ninvestment indeed.\nfrost the front side windows\nPurists: Note thar wood-grain instru-\nAnINadniohe20\nmentpanei trinCoetrarytoapopular\nAa body vtyle finst.seen in 1959.\ntread, it's reel wood, Coetrary to as-\nMercedex-Benz enginers refuve t\nooplarrnditfSoy\nmakc changec for the ake of changt\nthingelseon the 2305.Oneofeveryt1\nSuperficial styfing changes don1reake\nccd\ntor to keep it that way\ntechnical advances\nAnd the 2305 body is advancedit\nSafety is an obligation\nare welded at 10,000 points. Afte\nMercedes-Bent considers safety a sober\n50,000) mile- you may begin to wonde\nobligationsot apublic relations prob-\nif it will ever rattle.\nlemSafety starts withbasic car deaign.\nNorilikelyorustThntibod\nnot a few tacked-on aferthoughts\n\" plunged out of sight in a primer bati\nThe 230S bedy is a patented safety\nbefore painting A lough caulking coa\nfeature Fromt and rear sectioms are de\nvwih intoevery crevice, evry pore. N\nsigned to yieid on violcet impact, ab-\nsonoer is the prisier haked on than  24.\nsorbing shock before it can reach the\npound praying of plusticized undercoat seals\nbummning atmost endlessly at near maumum\nout sending shivers through the whole body\npasengerarea Front disc brakes anda dual\nthe car> unJerbody aguinst the inenace of\nperdi with no hint of sdrais.\nIf this system weren't so coutly to build.\nruad salt anJ rust.\nAmerican cars migh have it. No fullsized\nSixty-minute engine test\nThen comes paint49 pounds of it,spreau\ndomestic cat does\nin new cars-is sulved with saper premism-\non in 7 careful layens The fial coart is hand\nEuropean lourirs You' see the 300SLR\ngrade tires on every 2305 Duor locks are de-\nfactory on a pecial lest >tand, To flush away\naprayed, in a paint shop cleaner than a hospi\nat the Daimler-Benz Museum ia Stuttgan.\ntal operating room.\nUnterturkheim. You'lspot a few dozen other\nany angle Inside, there are no sharp edpes\nNote to mitpickers: You won't find lumpy\nchanged 52 fime> during thistrial run.\nfamous racing machines too; Mercedes-Benz\nSafetypadding extendseventothesteering\n\"orangepeei'fasinthepaint.Andyouwon't\nwheel hub-and the rear vition mirror is\nu doniestic V8. Yet the 230S hitsapeak speed\nfisd pits im the chtrome It's backed by tuo\nuafed rsdojdu\nspring maunted.tobreak away on heasy\nplatings of coppct and one of nickel over a\nof 109 mph and in normai driving queezes\nForget brake fade\ncver 20 miles from > yallon.\nimpact.\nteelbuseRuutandrot arethwartedagain\nA lesson from racing\nThe 2305 weighs 1in tons. Caliper-type, 9.\nlast theMeof the cat.tt soperfectly bal.\ninch disc brakes at front (where 70G of the\nGoing to Europe?\nMercede-Beszengineensknou how lo build\nanced (enpine tolerances are as fine us\ncar'sweightisshiftedinstopping)helpsupply\nAsyoer Mercede-Benu deaie.w Cat\n↓ 10,000tha of an isch) that you can keep it\nbraking ablityadequatefor wicrthisweigh\nheryotse MercedeBenrYouu\ncip aztrangt alt deiails for Eluropean dt\nvedan there's no doubt ztout that in our\nDisc brakes shrug off heat buildup in hard\nmuety.timanderryaad iure ppe\nuse You can virtually forget the threatof fad.\nMercedes-Benz motor cars:\nMrvionges yoe reiurs\nMePeierGramlEuroeasDdlieyM\nFarfuf informalionweerne\nfrom 522,942 to 53,929\nwilf do wonders for ber driving morale)\nMayhe yoa can afford SMerirdes-Benz\nAmerica lac_PO Box 211 Chthide\n-ihoutiscsingit Suggeun retal pice*\nScience defeats fatigue\nfor a few popular modehs\nWied ree\nchreln aettdependently\nLong trips are no ordeal in the 230s Seats\nc00 Gtand Merctles\n572.942\n6144\nfront andearare almostchairheight.They're\n230SL Raudtrr\nmubdacomnencs CAR LIFE magarine.\ndeply comtoured and frmiy paddedrjust like\n4.754\nthe doctot orderedorthopedic physicists\nAsyrM-Bzdalegay\n230.Sedan\nworid champiomship sports-racing car, the\nguided seat design)-\n300 Diese/ Sedan\n4.142\narrange thorough demorstration drive is\n3005LR.Thenthey adapled its suipentionto\nYoucan tiltbothindividualfront-seatbacks\n3.929\nthis or anyother Mercedes-Benz\nMercedes-Benz sedans.\nto 4reclining positioms.Oehot,humid day\nmodel It is something of areve-\nA11 4 xheehs on the 2305 aie separately\nyou'l feel the benefit of thove thouuands of\nlation to drive a car built to.be\nyruag They suk up ruts and bumps with-\nminiscule air vents in the srat material Your\nthe testnot the beut seller",
  "29": "A challenge to women who woulc\nnever dream of serving margarin\nLever Brothers defy you to tell the difference between\nGooD LUCK margarine and you-know-what\nTEAvE us face it.We know dlozens\nAfter dinner we let the cat out of\nPasteurized Milk\nof womenwhowouldn'tput\nthe bag. Nobody could belicve that\nWe add thonsands of gallons of tl\nmargarine on their tables for all the\nthey had bcen cating marganne.\ntea in China.\nThey had bcen taken in, completcly\nfinest skim milkto GooDLUCK.V\nalso put about 15.000units of Vi\nWe don't blame these persnickety\nand absolutely, cvery man jack of\nmin.A in every golden pound-whi\npcople, not one bit. As a matter of\nthem. And they loved it!\nWe made cight convcrts to GooD\nfact, our own wife used to be the\nis more than you get in thirty glass\nol Grade A milk. More than you g\nsane way. Her prcjudice against\nLUcK that night.\nin two doen fresh farm cggs.\nmargarine dated back to her child.\nTop Secret Research\nhood, when she was given old-fush.\nThese vitaminswill build upyo\nThe insicde story behind this new\nioned olco.It was made of beeffitt-\nresistance to colds.And if you ha\nGooDLucK isabsolutely fascinating.\nchildren, our Vitamin A will mal\nand tasted perfectly awful.\nLever Brothers set out to produce\nLaist weck she tasted our newgold.\nThem stronger.\nIt is hard to think of anything ye\nen GooD LtcK.lotell you the truth\namargarinewhichcould holditsown\ncould give children which would e\nshehad totasteit.because wework for\nwith you-know-what. A margarine\nwhich the nost snobbish fecelers\nLever Brothers and our wife knows\nthem more good. Acording to tl\nwould be happy to gobble on their\ndotors,Goon uck providesabo\nwhich side her bread is margarined\non.Our consort was jlabbergusted.\ncrumpets.Amargarine which would\ntwice the energy of beefsteak.\n\"Here\"she said,\"is something to\nbe indistinguishable -even when\nbe proud of. I would never have\nmelted for lobster or artichokes.In\nknown that it uns margarine. This\nshort.a table margarine.\nstuff is in a class by itscl. From now\nIttookfourteenyearsoftopsecret\non, anyone who pays cighty cents a\nrescarch to do this trick.\nound is a dope.\" And so forth, for\nThe actual fiaor of GooD Luck\nhalf an hour.\nwas achieved by adapting a remark.\nable techniquc disovered at a ft\nThat night wegavea dinner party.\nmousState CollegeofAgriculturein\nthe farm belt. As a matter of fct,\nWe filled our liule French crorks\n97eof our ingredients come from\nwith GooDLr'cK,and printe them\nAmerican farus. There is mothing\nwithiantiquemoldslikeyouscchere.\n\"synthetic\"about GooD Lt'cK.\nFarmers'Wives Switch\nWe never espected to sce famers\nSave50saPound\nswitch to margarinc, We thought\nTake our word for it, GooD LucK\nthey would be the last to scc the\nin a class by itself, really and trul\nlight.\nOne bite,and you will getoveryot\nBut the truly astonishing fact is\nespensive prejudice against marg\nthis: in those rural arcas where we\nrine.\nhavcalrendyintrorlucedGoopLcCK\n(We knowa Greenwich child wh\nin a guiet way.thousands of ftrmcrs\nsat down and ate a quaricr of\nwives are now serving this new gold-\npound of GooD LtCK-shraighr.)\ncn glony at every mcal. Even heir\nGoon Luck will save you as muc\nhusbands can't tell the difference!\nasto centsapound-enoughtogi\nBelicve it or not, Amcrican farm.\nNEW YORKER subscriptions TO a\nThey looked very chic-more chic\ncrs are now cating almost as much\nyour best Iriends.\nthan anything clsc on our table, in.\nmargarineascityfolks.Shrewd souls,\nInthe words ofourwife,don'tl\ncluding the family Lowestoft.\nthose farmers wives.\na dope-get GooD Ltck.",
  "32": "Think small\nOur little car isn't so much of a novelty\nflivver don't even think 32 miles to the gal.\nsome of our economies, you don't ever\nlon is going any great guns.\nany more,\nthink about them any more.\nA couple of dozen collegekids don't\nOrusing five pints of oil instead of five\nExceptwhen you squeeze into a smal\ntry to squeeze inside it.\nquarts.\nparking spot. Or renew your small insur.\nThe guy at the gas station doesn't ask\nOr never needing anti-freeze.\nance.Orpaya smallrepairbill\nwhere the gas goes.\nOrrackingup40,000milesonasetof\nOrtrade in your oldvWforc\nNobody even stares at our shape.\ntires.\nnew one.\nIn fact, some people who drive our.lile\nThat's because once you get used to\nThink it over.",
  "38": "万宝路\n美国销量第一世界销量第一\nlarboro\nCometowheretheflavoris\nCometoMarlboro Country.\nThe\nfilter doesn't\nget between\nyou and\nthe fiavor!\nMarlboro\nMarlboro Malorn\nTHE NEW PILTER CIGARETTE FROM PHILIP MORR\nthe goods on fasur, Popalar flter price, This new Marlloru\nbon\nte change to a flter. Thin ars yoe'l like.",
  "42": "sor sTETson, Do Tlook fan\nSeuffaf airt\nRrlar!\nBen!\nClam by self.\nDoyrum\natsr raitno- Dry FuntHord te beliee.\nTer Tereon: Durto.Bican rum!\nCleaz. Light-bodied.\nMany bruade available.\nJast the thinr fue\ntall drinks.\nIEHS: Whioh brond shere?\nseE eTETo-Merite bere.Tep aotch\nHerry p.\nYo\nBeautifelly played Calls for foat.\nSEsT PRIENO.Sher luck.\nNoorl experiesce.\nTEts oN+ Deservis rcvel toast.\nNew drink. Everybody aking for.\nDo tol.\nDrxn-\nComes fron Puerto Rice._ Lightur bodied.\nSuperh with sode ansd leeron twix.\nOr favorite mixrr\nBat end sode. Serious?\nCouldn't be more., With Buerte_Rican rum., People\nBESYFRIEND.COM,MRZ.\nSperify trasd.\nMaraca.here\nSpectacular drink.\nJor sTeYson; Happy returns, Manv.",
  "81": "ARE\nEACH\nSHALL",
  "82": "Wanted by\nOgilvy&Mather International\nTrumpeter\nSwans\nIn my experience, there are five kinds\nof Creative Director:\n1. Sound on strategy, dull on execution.\n2. Good managers who don't make\nwaves...and don't produce brilliant\ncampaignseither.\n3. Duds.\n4. The genius who is a lousy leader.\n5.TRUMPETER SWANS\nwho combine personal genius with\ninspiring leadership.\nWe have an opening for one of these\nrare birds in one of our offices overseas.\nWrite in inviolable secrecy to me,\nDavid Ogilvy, Touffou, 86300 Bonnes,\nFrance.",
  "84": "[Image-only page; OCR found no readable text. Consult the PDF for visual content.]",
  "99": "Howtocreate\nHow to launch\ncorporate advertising\nthatgetsresults\nnew products\nbyOgihyeMuher\nOgihy\nMath\nHow to\nHow much\nadvertise travel\nshould you spend\non advertising?\nOghyeMathercandfienanwerthisquestion\nthroughtheuseofanewaralytical tool\nOihy\nMather\nHow to make\nyoursalespromotions\nHow to create\nfood advertising that sells.\nmore profitable\nbyOgilbyarMather\nbyOgihyeMather",
  "122": "BeefBrnth\nCONDENSED\nSoup on the rocks.\nCooloffwithCampbell'sBeef Broth.Take itstraightfromthecan\nandontotheice.TryitwithadashofWorcestershireorlemon\nafterahotdayonlandorsea.Asamatteroffact,don'tevenwait\nforarealhotday;startpouringnow.Cheers!\nM'm!M'm!Good!",
  "124": "Darling, I'm having the most\nextraordinary experience...\nI'mhead over heels in DOVE!\nNo, darlingDOVE. Dlike in delicious.\nRemember \"The Great Ziegfeld,\" denr? How\nmakes me feel all velvet and silk, all soft and\nI told you, sweet. I'm in the tub. Taking a\nAnna Held bathed in milk? And Cleopatraone\nsmooth. Just the most pampered, most spoiled,\nbath. A pove bath-my very first.\nhundred mares or something milked every day\ngirliest girl in the world.\nfor her bath?\nDarling, I'm purring.\nWell, darling, I'm all over cream, Just imag-\nAnd did I tell you Dove is sort of me-shaped?\nDove\nine, cream tip to toe. Arms. Legs. All of me!\nThat it's eurved to fit my hand, so it doesn't\nAnd clean/ Simply smothered in suds. Oodles\nkeep slithering away in the tub? Soap is soap,\nof suds! Oceans of. I don't know what I ever\nbut a bath with DOVE is hearen!\ndid to deserre DOVE!\nAnd just think, darlingtomorrou night, I ean\nAnd you know how soap leaves your skin so\ndo it again.\ndry? That nasty stretched feeling? Well, DOVE\nAnd what a positively gorgeous time I'm\nhaving! It's just as if I'd never really bathed\nNOTE TO EAVESDROPPERS\nbefore!\nYou can buy the remarkable new bath and\nNo,dear,it isn'tasoap.Soap wasneverlik\nDove\ntoilet bar called DOVE today, DOVg is a co\nthis! So wickedly ereamy.That man on TV said\nove\npletely new formula. DOvE makes rich lather\nthat DOvE is one-quarter cleansing creamthat\nin hardest water., DOvg leaves so bathtub ring.\nit ereams my skin while I batheand now I\nLever Brothers guarantee that DOVE is better\nfor your jace,your hands,all of you, than regu\nreally beliere him.\nlar toilet soap. If you don't agree, we'l return\nWhy,DOvE even smells creamy.Such a lovely,\nBATKANDTOILEER\nevery penny you paid.\nlush, erpeneire smell!\nDOVE creams your skin while you bathe",
  "126": "FOR MINNEAPOLIS:\n2 BELOW ZERO!\nWeather bureau predicts sharp temperature drop tonight.\nHelp your car start promptly in the morning by filling up\ntonight with Super Shel's winter blend. Its nine-ingredient\nformula is primed with an extra dose of quick-firing Butane\nto help your car give top performance in coldest weather.\nen fry-elfnirs b2 md eposr ie\nesu p paing *g Tlit pex re\nThol wha d mmal Aie ndolias c\nal aaCar du yi wniaat\nbo + jelat 5t.\nhtaaeh, hal le plim t Paian\ntkir wr lAr dedlimr te n ie fer\nGieeiine thest taie tp -ajee heline af tan\nIn d- Le tde.\nehe 1 gr-d= et- i  visr hs It d(ale n\neiBatllgnl.gratunifut\nmpeeemr ih at is lel Far?\nM hiryt the\nde The tu cm ha leel te sy\nCurpering e vundvar ran at aid\n+*rufha+s Hali+ tuld. +rt\nddrptht e mstnta loull nady\nRnt whe+ se\nHew Super Sholl's nine ingredients can give you\ntep perermense 3es days s yaar\nm belp hp -aihu\nF**atog c\nSHELL",
  "128": "Lemon.\nThis Volkswogen missed the boat.\nthan cors.j\nbrake stand, and scy\"no\"to one VW ou!\nThe chrome strip cn theglove compartment\nEveryshockabsorber istested Isporcheck\nfifty.\nis blemished and must be repiaced. Chances\ning won't dol, every windshield is sconned.\nThis preoccupotion with detail means :\nore you wouldn'thove noticed it; Inspector\nVWs hove been rejected for surface scratches\nV losts longer and requires less main!\nKurt Kroner did.\nbarely visible to the eye.\nnonce, by ond lorge, than other cars. tit al\nThere are 3,389men ol our Woffsburg fac.\nFinal inspection is really something! VW\nmeans o used vW deprecia!\ntorywithoniyonejob toinspecrVolkswogens\ninspectors run each cor off the line onto the\nless thon any other cor,]\nateachstageofproduction,t3000Volkswogens\nFunktionsprufstand fcarteststandl,tote up189\nWepluck the lemons: youg\nore produced daily; there aremore inspectors\ncheck points, gun ahead to the automotic\nthe plums.",
  "130": "Shop at\nSears\nand save\n(their profit is less than 5%)\nSears, Roebuck always charges lower prices than others\ncharge for equal quality. Read how this enlightened\npolicy is made possible by unique know-how in buying,\ncombined with a modest margin of profit.\nFint, Sears ts content to take a modest profir. Its net\nyesterday.-Across the country\n%5 uri ssa[ st.n ea st] 3goud\nThcy bought rvery imaginable kind of merchan-\nSecond,the Sears people kbubeutehy.\ndise. Rabons. Tires Refrigeratons Bicyclo, Skims\nThcy buy from thousands of small, efficient facto-\nClocks.\ntits These factories are located close to Sears stores\nThcse menand women are Sears(cwpurisowsboppers.\nand mail-order housesto cut shipping costs.\nTheirpurchases, withpriceattached,aresent to Sea\nThe Sears buyers work inrimratoiy with theitr sup.\nmain officc every day.\npliers They will help a manufacturer work out the\nThere, they are checked fo: quality and price\nuot ccunumical production system, They will ad-\nagainst Sears merchandise, Sears analyxes the lowest\nvise him on every aspect of his business\nThe minufacturer's cost of production is reduced.\ncategary-\nSeans' cust of distribution is reduced. And the prices\nI Sears amme ofem agualproduicr for lms monay\nyu pay are reduceddrastically.\norassprior produit Jur the same amoum, Srarj does mor\nThe results of this policy have been very good for\nofor you this product at al.\nSears And for Sean'sapplicnAnd for yu.Slop\nThis remarkable policy is posible for two reasons.\nSear) end Jate?",
  "134": "WHENIT'SGOTTOBEREALLYWHITE-USERINSOWITHSOLIUM",
  "139": "ZIPPO...THE LIGHTER THAT WORKS\nTHIE FISH THAT SNAPPED LP THE ZIPPO LIGHTER WAS A CREAT NORTHERN PIKE,ONE OFAMERICA'S SCRAPPIEST CAME FIS\nTheamazing storyofaZippothatworked\nafterbeingtakenfromthebellyofafish\nMr.Harry Best, recently retired fish and game\nThePike must have picked it off thebottom or\nThe Zippo mana is nol surprised that the\ncould havegrabbed it before itgot to thebot-\nprotector for the New York State Conservation\nworked. He makcs every one of his lig\ntom.The lighter was in fine shape which showed\nDepartmen,told thisremarkable but truestory\nwork. Not just for wcks,montha orye\nto the Zippoman:\nforever!\njit was that the Zippo lit the first time.\"\n\"A party., just west of Cleveland on Oneida\nWhether youbuy your Zippo lighter in\nLake, was fishing for Great Northern Pike\nEven for a fisherman, it's quite a yam. But\nor find it in a fish, the Zippo man offers\nthentherearethousandsofother Zippolightens\nin Three Mile Bay,They caught Pike that\nsame incredible guarantce: No matter!\nwhichhave lived through adventures that would\nweighed about 18 pounds. When they dressed\nit isor what its condition,ifa Zippoe\nhave made brare Ulysses'hair stand on end.\nthe Pike,in thestomach was one ofyourlighters.\nto work,he'lu fixie free!\nIf you doa't me\nGold-lled Zippa.10\nNewZippoStinLightet\nLouproel Zippo\nNev ZippeSlim-Lighter.\nRegular Zippo. Made\nEagine-terned Zippo.\nthe botiom of th\nRibbon desiga lram\nLighter.In fve pepo\nkt.gold fusd tocase.\nSmart srv dexign is\nit's pot s gtnuih\nZippe famouL Brutb-\npolishedchromaS.7S\nfai chromne$3.50\nBot plated. 120.00m\npolished chrome. $5.75\n35.00\n'ports design\ning chrome finish. $6.00.",
  "141": "\"Cen  rralz pll\"rillolupred.\nAnloradaind\nrne gloyid a not in lis life.\"\nThey Laughed When I Sat Dow\nAt the Piano\nBut When IStarted to Play!-\nRTHURhad just\nthe,\n.contisvd\n\"The\nmusicianhimsell,rere spenkiss tomepeakins\nplayed\ntheysotcaoicr\nthroth the medium ol munic-not in rordi bur is\nThe room rangwith ap-\nRossry.\"\nBelorel hee it Toad plarinsal\nNot in seatences bot is exquisite mclodies!\nchorde.\nPiecesI liked beit Nothinr atoppedme.Icoule\nplause. I decided that this would be\nballgdi or clauical upbeto orinn, all ith\nAnd\nA Complete Trlumph!\ndramatic moment for me to make my\nI serer did hayeasy opecial\nTo the amazement of all\ndebut.\nmy\nfor music!\"\nthe last Botes of the Moonlirht Sonita\nAs\nfriends, I strode confdently over to\nthe\ndied\nay.the room roundedithjuddco\nroar. ol ppplause.\nIlovndyelrsurrouaded by\nPlay Any Instrument\npiano and sat down.\nHoy friends carried on!\ntacited faces.\nYou too,cas.\n\"Jack isup.to hisold tricks\"somebody\naoutreclzosrrely tobean\nshoomyhandlidizconuratulated\nme-\nThey\ntheir cotsunisn!\nlaughed.\nme onthebacin\nounded\nFo wronrgith\ntime..\nYoucan't\nEverybody un csclnimins ith delight-phriok mt\nthio simpl\nThich\nwere all certain chat\ncouldn't\nhaa\nalready\nmethod\nplay\nCith'tapidquestiont\ntheifivorite ioseru\nshown\nPeople\nsingle note.\nForeet thatold-fiohlosed idea thit you need\n\"\"Can he really play?\"\n\"Houlont have you\nstodied!\"\nlears\n1heard\ngirl\n\"taleat.\"\nancl,decide\nhich one you\nwhisper to Arthur.\nL have sever evea.ma my yacherI replied.\nU.S.'School il dothe reet.\nmatter which imstrumeat rou chooe, the\nAndbearinm\n\"Heavens,,\nno!\"\nArthur\nexclaimed.\n\"And just  short -hile ago I coulds't play a Bote,'\n\"He neverplayednotein allhinlife.\n\"Ouit yoor Lidins.\"lvhed Arthur, hinwell\nSuch caveill h thewmejust  le ceats\nNo Matter chether you are  aere begin\nBut just you watch him.\naccomplishedpitsist.\nilreadyopoodperformet,og\nThis is going to\nfor\nilt be.\nint\nIcantell.\"\nyears\nin learaing sbout this sew and\nbe rood.\"\nronderful\n\"lbavebrentudyine osly,thort\nwhil..\nI decided to,make the most,of the\ni decided to heep.itoecret wo thes\ninoisted.\nSend for Our Free Boolklet an\ncould ourpriu all you folki.\nsituation.,Wich mock dignity, I drew\nDemonstzation Laseon\nThes I told them the phole atory.\noutLilk bandkerechicf and lightly dusted\nThouund of ruccenfel tedeati peverd\n\"Hare Tou ever beard of the U. S. School\nthey poosed mwsicoldbaiszusti it :\nMedierTked.\nthe revolving piino atool  quurter of\nto Chem by remarkabie Musical Ability\n\"That's\nA few ol py friknde nodded.\ncorre-\nChich e uad eatirely without cout vith\nturo,justuf,had seen.animitator\nof\nepondence ichooi, ion'titp\" they ezclaimrd.\nterestiag free boollet\nPaderewaki do in  vaudeville oketch.\nla earseot\n\"EuctlzLreplied,\"They hare.ny?\nsimpli-\ncboet wastins\navorite\ns\"What do you thinkof his executionp\"\nfed method thot can teach you.to play\nsnyiastru-\ntain\nhappinee osd iocrean.your.\nor the free boollet ind\nment by mail in jun a lew moetke.\ncalled  voice from the rear.\nDemon\nmo obligatioi\nNocout-\nLreon.\n\"We're in favor of itl\"\nRight\nback\ncame\nHow I Learned to Play Without\nSpecial ofer for limited ou\ntheanswet, and the crowd\nse studento.\nrocked\nwith\na Tescher\nSirn aad wnd che coaveaias\nlaughter.\nsupplied\noffet.\nTastrumests\nthio\nthenE erplained hou\nAsd\nfor\nyears\nhad\nwhen\nCach or credit..\nto play ibe piano.\nThen I Started to Play\nloaped\nUS.School et Muel\n\"A\nmontha.,\"yo.\"\ncogtisurd.\nYork Clty.\nInstantly\nfell\nsilence\ntense\non\nU. s. Scbool ol Mwolc,\nIaughter\nto plar hich oalycost fe ceata\ndied od their lipsoif by pie.\niosi Bruoowkck Bid'Nen Yerk Cty\nplayed throuah thelrat Te\nPhea wnd me.Tour, fre book, \"Musike\nPick Your\nhad miotered the pisno\ninber\nYourOwHome\"ieh ntroduction\naad witlont\nipare time,at lome\nFrany Crane,Damoestratice Lesseos and Pe\nthe\nInstrument\nBaot\nall,\nof\nMy friendesat\nronderful aeerthod abe used,\nol your Specidi Ofer. Tm intereetad in t\n-spellbousdl\nbrsathlese-\niag course:\n1played\nand\nreeyired,mo laboriourKales\nplayed1forpos\nthe\nPeople\nno heartless ezercises.Bo tire.\nvome PractisisE:\nProsnd me. i forpot thehout,the\nItsounded\nPo.coavincing that,j blled out\nPlece,the breathless\nlistesers.\nthe coupon.regyesting the Frme\nDemosetratiosLroson.\nworid1\nlived\nHare you abowo isrrsmentl.........\nwemedtofadewemed\ndiral\nOaly\nthe\npke Pa real\nlyond I otartedo thot rery\nmight to otudy the Demosstratios\nTiaioas\nbroughe\nPiease write plaialy)\nme.\nVialonss\nbesutiful\nBoeez itTa to play thisnev\nLroon..\nand\nchasdagc\nblow\nthe.\nThes Ioeat for the courso.\ndrifting\ncloude\naad\n\"Whe_che cour, arriyud.]\nAddred.\nthat\nloas\niaopired\nposter\n.com.pober.\nfound i was jevt ethe dyiaid\nAACI\nAad.\nthe\nStata...\nBester",
  "146": "What everybody ought to know ...\nLe or uchn.Fou va3\nAbout This Stock And Bond Business\na largly.\nSomeplaintalk about a simple business\npey hgreamed (ca\nthal ofien sounds complicaled.\nWHY WE ARE PUBLISHING THIS\nINFORMATION\nHo\nOr loot at h firoete wodid\nsay hebot and iupoerlle citisn. For\nPobahy\nA Trodadi\nHow to Buy and Sell Securities\nSiocka?\nTHIST\nTHAT!\"\nMERRILLLYNCE,PIERCE,FENNER&BEA\nBrdwo le Saridn d Cannodiln\n10 Pont Office Square\nalAreCon\nBOSTON9\nrad Siorka?",
  "148": "SeeThe Conquering Hero Comes--in a Viyella,Robe!\nSound the trumpets, leat the drum, see\ncustoemtr whabeughta Viy-llshintelesen\nturtan, tattenall, checo, stripes and\nyanagotluththemhadawpled\nplain colurs Tay weigh enly zi ersces\nsheaines in Viyella fele,nid armed\nand ein br pociked in yourhriel ciie nest\nwich Sunday hrealfast fer this desening\ncslans are jut as bright and ditinct as\ntimeyou trazl,Sa8.go at finetorcs\nhride.The superb thing shout a Viyrlls\ntverywhere.Furthemimeofyvornearest\nbathrobe in that yow can ath iL Ef it\nace.Lamby-eftVigll\ntwo buttuna\" Viyella robes (like theooe\n(chymes srith hi-fela) wtansfor yoeri.A\ner hers is vearing) oute in outhentic\nYoek 17.NewSartMU4-73y0.\nSchwep\nSchwek",
  "150": "GASCOGNE\nCADET DE\nSueet keng in Paro You con Py thertom ALMende Sreher cntaatnoctreu fare\nWhat you should know about KLM and the\ncareful, reliable Dutch before your next flight to Paris.\nRome, Amsterdam or 34 other cities in Europe\nKLM Royal DutahAirlines harehadmoreycarsof eajrtienethan\nlumci and 150 brands ot liquor ata\nany other aitline, Founded in 1919, Kt.M is litetally the worll's hrst\nItaton of the US prke Eoen tat.\nairline. Read 15 other reasons hy o many eaerienerd uaveleis be-\nfreeTurosanfui-alwvingsup\nliesethal the dejendable.punctual Dutch hase made KLM the mou\nentite lrap\nreliablc of all ainlines\n13. Not all aarline offer you 1thance\nofetandpropeierRightsALMdn\n1, KI M flhes an average of 1)000\nDutsh, Englnh. French anJ German\nSomeatwatlyspesk 7ors languages\nThead-antage round-trap csonomy\nmiles rvery day.The rquivalent of five\nclawfarocoSJ6leuon[XC.7.\nLumes afounJ the world. Or alut half-\nS.AKLMucuardewwalis&mulrton\nw ay lo the moon\nParis-$53down\natnpto EutopeAdelaghieJenper\nfromNcYork tecentlywfotetoKIM\n.2.KLMshotalroutepetaprk n16k000\n14.You can nv to Pann for only S5y\n-The ftsndlycourtroun andsdicitous\nmules Kt M san ty you to37 citurt in\nJoan (roun-trip pet cconomy class\nattentron ofyour hnlesueswas allthst\nEaro akme.\ntarel. ond take tao yrars to Pay the\nanyone soulu haoye for\"\nbulance with kl M's puy-latct plan\n3. KLM was the first Luropran artfnc\n9.Atypcal firstcawmenuonaKi.M\nto he authorued by the U's Foderal\n15,Akyourtiavelatnttoct,anthe\nKtteads ethaCaviur Fra sur\nAvatanAgetsylooserhaul plangnfor\nfullpnuhlticofsopovctvcntour\nSxke.Coxatad de HmardPampe-\nU S atlnes wthoutfurthetinsprstan\nneut kiM trip Fiample Your ticlet\nmoune au Sherry. Crsme Je Violalle.\nto Patn -ill alo take yuu to Brussghs,\ns,EvetyKtMRoyal s Jet has noless\nTournebn Maitre JHotel Cotckettes\nAmuerdam,lonon.\nManhestetand\nthanranagataonalsyucms\nJ'Agneau, Bscut Glace.Fromages\nGlai-al no citra Jare\nThree pllots\nDver,rutsJe Saron\nS.All KEM jsts flyng acrony the\n10.The caben of a KI.M Royal s\nAtlanta catrythreepkts,one fighten\net petsfresh supply of ar\ncvery thrce minules\npncerand radar hich lete the capain\nItnaif\nFIsra 9.J00\nKe the wrather 150 minoheaJ\nconditioned on the ground as\no. Lome groups uhs hsve chartered\netl as in the air.\nIl, KLM loer babies Every\nKMplancsintecentyears are the\nNcw York City Ballet Vennu Stale\nKLMplaneCarfiesa\"ubyhut\"\nOpeta.Boston Symphony Orcheura.\nwsthountments,ouh.powdetand\nCay\nbuby wp\nNcwYork Phaiharmons Orchotra.and\nthe entire cad of\"My lar Lady\n12.AtAmuerdamAurpurtyou\n7.Every KLS Mewareu muu eak\nCan buy Sametas,\"atchespet-",
  "152": "Un foie gras qui a valu a Predault le Prix de la gastronomie au Salon international de I'alimentation, Paris 1976.\nLe foie gras frais entier au naturel\ndePaul Predault\nEFOIE GRAS estun dieu dont,\napres bien d'autres merveilles, a voulu\nperfection n'ajouterienalaperfection\nbiensouvent,onneconnaitque\nnous offrir le Vrai gout du vrai foie\nCela dit,goutez le foie gras de Pau\ngras, Cette ronde saveur aux reso.\nlessaints.Car,memesilesblocs,les\nPredault, cuisine entier au naturel.E\nlingots ou les terrines de foie gras\nnances de magnificat joue sur les\ngoutez-le sur du simple pain tran.\nurgues de Notre-Dame.\npeuvent preter a confusion, seul le\nche pas trop epais, cuit pas trof\nfoie gras au naturel est seulement du\nC'est simplement cuit au four, en-\ngrille et encore un peu chaud... vou:\nfoie gras.\ntier dans sa terrine. C'est servi sou-\ndecouvrirez, s'il vous en manquait\nMais quand on n'a jamais mange\nple et ferme. Et rose et blond, marbre\ndes raisons d'étre heureux dans la vie\nde foie gras frais, on est tout aussi\nde nuances indefinissables.Avec cette\nbien reste dans I'antichambre du\nsubtile et discrete amerture qui est\nPaul Predault s.a.-Le Clos Chau\nParadis.\nle propre des foies d'oies.\nvard-RueChauvard,95500Gonesse\nEt c'est pourquoi Paul Predault,\nEtsanstruffe,biensur.Car meme la\ntel. 985.96.96.",
  "154": "Comedy's King Leer\nPC\nELECTIONS\nMarchais\nCGT-PC:\nLa planete Lenine\nsous surveillance\nmdmecombat\nCHEVRILER",
  "156": "AMERICAN-BREWED GUINNESS STOU\nNOW ONSALE ATHALFIMPORTEDPRIC\nORIGINAL YEAST FLOWN FROM DUBLI\nA HEARTY DRINK\nGUINNESS.BREWMASTERSNOWINU\nFINDTHEMAN\nGOTGUINNESS\nFOR 190 YEARS\nGUARANTEE HEARTY OLD IRISHFLA\nFavorefSlde\nMADEINULSSAME\n\"Say When\"\nStatesmenWnite\nGREATAS GUENN\nSLOW-ACEDWAYASIN\nand just plain MEN\nIfyonisdosbiabo\nIRELANDSINCE 1759\nLOWPRICES CH\nEHSWEE\nREYEALS\nLookforthe Smiling Glass\nSymbolofa MAN'SDrink\nPEDIGREED YE\nHarp on Label Played\nTHERE'S\nFLOWNFROM\nLADIES\nLIKE GUINNESS.\nWhen Guinness Was Born\nIRELAND TO\ned on the OrNell Blarp Nove in Trinity Colleg\nON HOT DAYS!\nProbabiy Oldest Harp in Eristencr\nHoteMany\nNIRISHMAN\nRICH FLAVOR\nDRINK GUINNESS\nOF GUINNESS\nGRowSONYoU\"MyGoodness,MyGuinness",
  "158": "Menaces sur la production ovine francais\nUn peu debon sens\n150000BERGERSENCOLERE\nne veulent pas devenir desassistes>europeen\nL'agneau francais mise\nsur la tradition\ngastronomique\nProgres techniques et elevages competitifs\npourla\na nouvelle vague des moutons francais\n00",
  "160": "ADVERTISENENT\nADVERTIEE\nREVOLUTIONARYNEWKINDO\nDRAINOPENER INVENTED:\nUNCLOGSDRAINSIN1SECONI\nNO LYE OR ACD\nCOSTS NOMORE\nMETHODCALLEDMIRACULO\nTO USETHAN\nLEADING\nWoryof Handing\nUnclogsWith\nLOUID LYE\nPressure Instead\nLye orAcid\nNew Product Is\nAptly CalledDrainPow\nM.Th Gs\nSafetoPipes\nWomenWith\nProblem Draina\nINVENTIONWORKSATSPEEDOFSOUND:\nMAYMAKEOTHERDRAINOPENERSOBSOLETE\nLaadi\nSPECIAL\nSAVE 3O'ONAMAZING\nNOTICE:\nNEWDRAINPOWER\nMassive Clog OfHuman Hai, Grease,\nSoapAnd Coffee Grounds Dislodged\nIn One Second AsDrain Power BeatsLiquid\nAndCryitalDrainCleanerInTV\"Rac\n30\n30g\n30-OFF\nwhen you try new\nDrain Power\n30°",
  "165": "LCONEXPO75\nShowtimeagainfor\nconstructron\nequipment\nIHEMOVE\nRELIABI\nSERVICE\nomato\nME\nQUGHISFO\nSUMMERC\nOSTAUFFER\nocibohan\nCHLORINE\npppns.htogpens,appon\nFYOUDEPEND\nHOIDAS\nSTAUFFER\nThe search for\nasweetercantaloupe\nHow 10 years of crossbreeding\nat Burpee produced Ambrosia, the sweetest,\njuiciest cantaloupe this side of heaven\nA foid for thr eodk\nBurpee's 1975 Catalog\nAvailabie only in\nd in\naally berirg ikveloped\nOur 1 yeas ags Tel Torny le\n1y7s, Berpet Gardon Catalig, Thut\nP pr 4(u99r(3 0 >)\nSe cder Burpct serdr nw fee",
  "167": "Porsche928\nNomatterhowmuch-theworld\nbecomesthesame,\nthe individual will still prevail",
  "169": "ANZEIGE\nVivre comme\nDieu en France.\nOder\nLeben wie Gott\nin Frankreich, Ein\ndeutscher Ausspruch,in\ndem immer wieder die\nSehnsuchtnachderLebensart un-\nseres franzosischen Nachbam schwingt Zeit\nund MuBe.\nein herrliches Essen,ein gutes Glus Wein zu genieBen Zeit\nund MuBe.\nauch mal Gber die unwichtigen Dinge des Tiges zu reden\nKommen Sie. Essen und trinken Sie ein paar Tage oder Wochen wie Gott in Frankreich.\nImHerbstwennimnordlichstenWeingebiet.derChampagne.sichdiesanflenHigclrotgelb\nfirben.\nUnddieWeinbaucrn diereifen Rebenfuirden KonigedierGetrainkeemten,Champagnet.\nOdet kommen Sie hin,wo die Weinbauern fruchtig.trockene Weine mch franzosischer Art machen und lie-\nbenWodiesehrrlichenWeinenachderRbsotebenanntwerdenunddie WeinhauptstadtColmarheiot:insElsa\nDic trockenen,kraftigen Weine haben alle einen reinen,klaren Geschmack. Zum Beispiel der Riesling.der\nSylvaner und der Gewirztraminer.Aber nun verraten wir cigentlich schon fast zuviel.Denn diese.nenncn\nwirsieruhigWerbeanzeigefurWeineausFrankreich.istdieerstevon vielen.Indennochkommenden Anzeigen,\ndieSieimLaufedesJahresindieserZeitschritsehenkonnen,schreiben wiruberdieunterschiedlichsten\nWeingebiete,Uber das Land,das Essen,aber vorallcm uberdie Weine,Wie siebeschaffen sind\nZ.B.dieausdemLoire-TilObtrockenodersiBer.Rot,weiboderrose.Obleichtoderschwr.\nObelgantodrrustikalWannmansietrinkt,wiemansetrinktundvorallem\nzu welchem Essen man sie trinkt Obrigens, bei uns in Deutschland,in den Wein\ngeschaften und den Weinabteilungen der Kaufhiuser finden Sie sehr viele fran-\nzosische Weine. Vondenpreiswerten Landweinen(Vinsde Pays)biszudenedei.\nsten Tropfen, Und damit Sic sich bald noch besser auskennen,werden wir Ihnen auch\neinigesbrdieQualitatsstundrWinezBdrWeinausBnundagenUnd\nehwas iberdie ausdrucksvolleundvielseitige SprachederWeinetiketten,Uberdie\nMenschen,dieLandschafen,warumzB.WeincdesGebietesMicon zuden wir.\nzig undjungen Rot-und WeiBweinen zihlen,die Sieprobieren solltcn.Und warumes\nnichtigseinkanneinenjungenRotwein,einenBeanjolais,malkuhlerzutrinken.Das\nschoneBordelaiser Hinterlandum Bergeras.anderDordogne.soliten Sieunbedingt\nkennenlemen.Esgibt hierverschiedene ausgezeichnete Tischweine,Am besten\nwennSicBordeauybesuchen,daswohl groBteWeinbaugebietFrankreichs.Hierwurde\nVollkommen anders wicder sind die Weine fus dem Rhine-Tal, Sandige,kiesel.\nsteinhaltige Boden unddassonnigeKlimagebenden WeinenihrespezielleKraft.Denfeu.\nrigen,wirzigen Chateauneuf-du-Pape sollte sichkein Weinkenner entgehen lassen, Ubri-\ngens,verwahrenSiediesesBlatt,Siewissendannspater,woinFrankreichobimNorden,Suden\nWesnodrOnundieinzlnenWeingbietelien.Einkleinabrnichunwichtig\nGebietzBliegthier:Gallac EinereizvolleLandschaftmitschonen.kleinenStidten\nDie unerbittiche Sonne sibtden Weinen des Languedoc-Rousillenund der Provence\nihren Duft,ihreKraftundihrbesonderesFeuer.Kommen\nSie in das Licb-\nSonneund\nlingsland der Rebe. Lassen Sie sich verwohnen, Von\nHier.\nNatur. Von der guten Koche und den Weinen,\nauf der\nvon denen Sie sicherjetztschon trilumen.\nSonnen-Insel\nWeine lus Frankreich.Ers kennen\nKorsika gibt\ndannlleben.Avotre\nes herrliche,\nvolle,run-\nde Rose-\nund Rot-\nWeine.\nNord LB'74\nIn einem\nIn a year\nJahr.dasdurch\nwhich was marked by\nauBergewohnlichegesamt-\nexceptionaldevelopments\nund kreditwirtschaftliche Ent-\nincreditmanagementand inthe\nwicklungenbelastetwar,nahmdie\neconomyas awhole,thebalance\nBilanzsummederNordLBum16.7%\nsheet totalofNordLBincreasedby16.7\nauf28,8MrdDMzu.DasVolumen\npercent toDM28,835million.\naller Aktivitaiten der Bank or-\nThevolumeofbusinesshandled\nreichte mehr als 36 Mrd DM.\nbythebankrosetomorethan\nPa ane ne a L",
  "171": "The Winstons aren't trying to save the world.\nJusta littlepieceof it.\nThere are Apaches on the reser-\nvation in Clear Fork, Arizona,who\ncan remember the last, hopeless\nApiche uprising in 1900.But for\nDella Alakay, a seven-year-old\nApache, the.enemy is not the U.S.\nCavalry.\nShe and het people are fghting\nanother kind of war, This time the\nenemies are poverty,disease and\ndespair. And for the first time in gen-\nerations, there's a chance that the\nApaches might win: thanks to the\ncourageous efforts of her own people\nand other Amerieans like the\nWinstons\nAnne and Stan Winston and\ntheir two daughters live in a New\nYork suburb 2,000 miles from the\nreservation. But it's another worid.\nThe Winstons live in a big old house\nand complain about a big,new mort-\ngage Their girls have a closetful of\nClothes and\"nothing to wear\"They\nhabiskas.gamsbooks\nords and'nothing to do.\"\nDella and het seven brothers\nand sisters have none of these prob.\nlems,Her father spetids as much\ntime looking for\nand water system.\nwork as he does\ntosave the world.If there are enough\nAlrendy there is a now feeling\nworking-Sanitary\npeople who care. How about you?\nfacilities are al.\nef hope among the villagers and\nmost non-existent.\nconfidence in their ability to help\nthemselves Even litte Deila han\nSave The Children Federation\nElectricity has\nfounded in1932,isregisfered with the\nyet to reach them.\nvolumteeted to give sotne time each\nU.S, State.Department Advisory Cam-\nWater is hauled\nweek to keep her schocl playground\nmtferon Volunfory Forergn Aid.and is\nbyhand.Even the\nclean.\namemberaf the InternafionalUnicnof\nThat feally is what Save The\nbarestnecessitsesarehard twcotme by\nChil Welfare,Financial statements\nThrough Save The Children Fed\nChitdren is all sbout, Although con.\nand annual reportt avalab/e on request.\ntributionsaredeductible as acharity.\neration,the Winstons are helping\nNatrona/Sponsors(partial list)\nthe aim is not merely to buy one\nDella.The cost is S15.00 a month\nCliaude Arpels.Fairh Bafdwin\nIt'snotalotomoney.buteertainly\nchild a few hot menls or i watm coat\nHon.JamesAFarley.AndyCriffith,\nInstead. your contribution is used to\nthe Winstons could have thought of\nGene Kelly.MrEn Lifly.\ngive peopie a litsle boost to start\na lot of other things to do with it.\nPautNewman,Mrs.J.C,Penney.\nNormanRociovell, Frank Sinata\nFortunately they thought of Della\nhelping themselves:\nfirst.\nSponsors are despetately\nSave The Children Federation\nTo her, these funds make a te\nneeded for other Ametican\nIndian children as well as chit-\nNCRARLR.CONMECT.CVTCEBS2\nmarkable difference, She no longer\nLWTENTOCCATRISUTESNOAONUALITTOUELFACWELD\ndren in Appalachia..Korea.\nneedfeel embarrassed about not hav.\nVietnamLatin America.\ning shons, a decent school dress.\nBD,OAPPA(ACHIA C KDMEA C GREECE\nschool supplies,or pocket money\nAfrica and Greece.\nCNELOSEDITUVPRSTPAYUENT\nAs a sponsor you will re\nSomeofthepessuretoo,sf\nSOS0SEMIANNUAI1T\nSHESOOCUASTEREY\nceive a photo and history od\nher parents, who can now begin\nSAN-PONSCRACHLOENGLOSIDIS.ACONTR/BUTDN\nthe child. progress reports and\nthinking about making their homea\na chance to correspond.\nlittlemorelivable.Also,andperhaps\nThe Winstons know they\nmost important, part of the money\ncan't savethe world for $15.00\nis put into a fund from which the\na month Only a small corner\nSTATE\nvillage can borrow to start self-help\nof it. But maybethat is the way\nprojects, including beter housing\nThe Winstons aren't trying to save the world.\nJustalittlepieceofit\nThere are Apaches on the reser.\nvation in ClearFork, Arizona,who\ncan remember the last,hopeless\nApacheuprising in 1900.Butfor\nCavalry.\nShe and her people ate fighting\nanother kind of war. This time the\nenemies are poverty, disease and\ndespait. And for the first tine in gen.\nApaches might win: thanks to the\ncourugeous efforts of her own people\nand other Americans like the\nWinstons.\nAnne and Stan Winston and",
  "173": "This iswhathappens\nwhen a fly lands on your food\nFlies can't eat solid food.\nsoto soften it upthey vomit on it\nThen they stamp the vomit in\nuntil it'sa liquid,usuallystampingin\na few germs for good measure.\nThen when it's good and runny\nthey suck it all back again,probably\ndropping some excrement at the\nsame time.\nAndthen,whentheyvefinished\neating, it's your turn.\nThis iswhat happens\nwhena fly lands on your food.\nFlies can't eatsolidfood.\nso to soften it up they vomit on it.\nThen theystampthe vomit in\nuntil it's a liquid,usually stamping in\na few germs for good measure.\nThen when it's good andrunny\nthey suck it all back again,probably\ndropping some excrement at the",
  "190": "Voiceover:Look!We are going toshow you the incredible...\n...bondingefficiency.ofSuperGlue3\nSound:Stopwatchticking\nVO:This sequencewas filmedwithoutediting.\nCOLLEEN1OSECONDES\nSUPER\nRead the instructions. Super Glue 3 also sticks rubber. . · plastic .. .china. ..in just a few seconds.",
  "193": "1Ottley:MygrandfathercametoHamcyCounty,oh\n2 ANN'CR:Howard Ottley is arancher in South-cast\naround1882.,\nOregon.\nOttley:HameyCounty is still ranching country-pr\nmuchthewayitwas.\n... Mv dad was born hereon theranch and my famil's\n+ANN'CR:His wayofdoing things is still the natural\nbeenheresince..\n5Webelievethat's thebest wayfor living and brewing beer.\n6 That's why Blitz-Weinhard is brewedonly withnatur\ninmredientein thetraditinnal uwau",
  "201": "\"I don't know who you are.\nI don'tknowyour company.\nI don't know your company's product.\nI don'tknowwhatyourcompany stands for.\nIdon'tknowyourcompany's customers.\nI don't know your company's record.\nIdon'tknowyourcompany'sreputation.\nNow-whatwas ityou wantedtosell me?\"\nMoORAL:Sales start beforeyour salesman calls-with business publication advertisin\nMCGRAW-HILLMAGAZINE",
  "203": "minit cape aheut coitr\n$575\nHow to buy mink at\nSears\nfor Christmas\nsTHERE any woman in the worid who\npercent. Any fur expert will tell you this represents\nknow they are sure to get harge and regular orders\nwouldn't like this mink for Christmas?\nfanitastic value. He'll wonder how Sears does it.\nas long as they meet these standards This helps\nLook again at the picture. This is a matural mink\nThe answer is knowing bour to buy mink and\nthem cut costs. They pass the savings on to Sears\nIe te mid. team.\nsidhaaai ta han ferum\nand Sears basses them on to vonu.",
  "207": "did you say\nbutton?\nEvery year or so we ask our store man-\nagers to keep count, over a four week per-\niod, of the special services we perform,\nThe most recent check (Mar 4-Mar 30)\nhas just been tabulated and shows a total\nof 1153assists.Among other thingswe\nsewed on334buttons,supplied295collar\nstays and buttons,donated 166 pairs of\nshoelaces,cleaned up2uy spotsand\npunched new holes in 56 belts. And we\nmade 86 special office deliveries.\nThese, you understand, were all emer.\ngency repairs and services, provided on a\nwhile-you-wait basis,made without charge\nand not limited to Wallachs regular cus-\ntomers or to clothes originally bought at\nWallachs.\nThe next time you need sartorial first aid\nof any kind, go straight to any Wallachs\nstore and don't be bashful aboutasking for\nhelp. We welcome every opportunity to be\nof service. We'd like to beat that figure of\n1158as soon aspossible.\nwhat\nsize\ndoes he wear?\n\"He's about your height, perhaps a little\nheavier, has brown hair and graduated two\nyears ago.What size shirt do you think I\noughtto getforhim?\"\nQuestions.like that are routine to any\nsalesman in any men's wear store.For\nalthough women are expectedtoknowwhat\nsize clothes are worn by their husbands, sons,\nfathers, brothers or beaus, the feat is\nahuianalu imnaeeihlaFuoru man wogre\nan",
  "212": "Windfall profits or windfall tax?\nLast Thursday. President Carter unveiled his\nAmerican oil down far below its replacemer\nlatest energyprogram.It included a decision\n[cost] or its true value\"But wilt his prograr\nto graduallydecontrol crudeoil prices.a step\nmeet this test? Oil companies certainly aren\nwe haveurgedforseveral years.The program\ngetting replacement costtoday,ans the pre\nalso includedproposalsforseveral newtaxes.\nposed new taxes would make it more difficu\nIn urging these new taxes,the President\nto getreplacement costforcostlier oil tomo\nmade several observationsaboutpresent and\nrow\nfuture oil company profits.He said,for exam-\nThe President has said that even with hi\nple, that \"unless we tax the oil companies.\nproposed taxes. oil companies would in\nthey will reap huge and undeserved windtall\ncrease their income by S6 billion over th\nprofits.\"He characterized current oil industry\nnext three years.That sounds like a lot. But\nearnings as\"already enormous, and pro.\nisn't, considering the job that has to be don\nposed a tax to curb those who would \"cheat\nMobil alone (with only about 5.5 percer\nthe public and...damage ourcountry\"\nof the U.S. gasoline market) expects 1\nLet's examine the facts, and see if these\nspend over a third ofthat amountoverthe ne)\nobservationsarejustified\nthree years for increasing domestic energ\n1. Who gets what trom higher prices?\nsupplies.ABankers TrustCompany studypi\nHere's what would happen to a dollar of in-\nthe issue into perspective:the oil industryw\ncreased prices under the President's pro.\nneed at least s25 billion annually just to mei\ngram:\nprojected dnilling requirements through 198:\n50cents totheTreasury as a newtax\nOil companies wll have to drill in deep\nApproximately 30 cents to federal and\nwater, in harsher environments, where cos\nstate governments in theformof increased in-\nare huge.And even the enhanced recovery!\ncome taxes, state severance taxes,and roy\nalready discovered reserves through ar\naltypayments\nvanced technologywill be an expensive tasl\nThis would leave oil companies with ap-\nThe President's tax plan would impose on th\nproximately 20 cents on the dollar,with the\nAmerican consumer the burden of highi\nbalancegoinglogovernment.\nprices withoutthe prospect of increased suy\n2.Byanyfairtest,oilcompanyprolitability\nodxajoipapaukauowKemebupxenkaKid\nis below average.As Time magazine said on\ntionandproduction.\nApril 16.1979:\"...byanyyardstick.oil com-\n4.Can theoil companiesbetrustedtop\npany profits are not out of line with those in\nadditional revenues into the search tor ne\nother U.S.industries...\"None of our critics\nenergy supplies? History_says yes Overth\nmentionsprofitability.which isthebasisforin-\nlastfive years,Mobil's capital and exploratid\nvestment decisions and for attracting ade-\noutlays of S8.2billionexceededourtotal ni\nquatesuppliesofcapital.\nincomeby$3.3billion,or67percentFort\nMobil's rate of return on equity in 1978\nlatest five available years, the Chase Manha\nwas 13.1percent,while thepetroleum industry\ntan Bank studyshowsthat forsome30 leadin\noilcompaniescapitalandexpiorationoutia\nmanutacturing industries was 15.9 percent.\nof S126 billion exceeded net income by S5\nWe earned 2.1 cents pergallon ol petroleum\nbillion,or88percent.\nsold.\nIt's clear that the President's tax progra\n3.What willit take to stimulate significant\nwould indeed create a windtall-a windtall t\nnew production of oil and gas?President\nbiggovernmentgettingevenbiggeronmont\nCarter himsell set the standard when he said\ngovernment must stop“\"holding the price ot\noil.",
  "214": "HardBeechr\nondEqunfity\nYhe real dertwocratieSimetieit ialca i im\nshat eten uuas slull fe on a letel xi ety\nCrut Hrasaf Weben SlaariDur ifeSarin\nContainer Corporaltion of America",
  "221": "Britain is ablaze\nwith lights again!\nATURALLY\nAGER\nHallelujah! The good times are back!\nEven more exciting news awaits people going to Britain.\nAnhufPacailyCicu\nConfotable,moderatelypricedLondonoeel.\ncaken lut Sundayuening.Britain is agkow\nS2gaeudde\nSpecial8-dayyacation pricesextended\nbreakfast for two\nthroughAprilsaOaly$360!\nPubs ar nuring, theattes arr μmmed and\nTransportation,hoecls: Business asusual.\nYou can chousc from 98different8-and 14day\nstores are borsting\nBritish Ainwayw:Two daily74Tnonstopflighrs\nacation puckagrs Forerample,a seek in London\nItiaperfesttime to visirBotain\nforonlySsGincludingroundpjtairfare,hoel.\nfrom New Ybrk to London plus dailyVC-io service\n1.Nogasolincraioning,Gaiavailableand\nbeeakfsts,ughseeingandevnheatteticke\nit's cheaper than anywhert on the Continent Yiu\nto Presrwick and Manchestee\nBritish Caledonian Ainways: The airlint Amerie\nCan rrat a car and drive anywhere you like\nEngland,ScorlandandWa\nans lovr.Daily to London's convenient Garwick\nFactsaboutchcscvacationsartinourfrer 52.\n2.BakomalThehdyork\nAitport.Asktravelagentaboutwidetangeoftouns\nPpigt color brochure,\"Britain 74\"\nins over,Hotcl,festaurants andplacesof interest\nAvisReat-A-Can80statiom,5.000cninBritain\nForafrecopgseeyourtravelagentOrmail\nand entertainment never were affected.\nallavalabiewith fullgastanksCallncarst Avis\nthis coupon to the Bnitish Tourist Authority Bei-\nJayogetroundBusessubwayst\nreicrvation cfhce fot information\ntaini Ntional Tourist Ofhce\nansd ttains atr opetating normally\nBricishRaa,wiadrangrofdollarptikedBritRal\n4.Wamandeoryrooms.Hotef rooms nevrt\npuaasfoe fat,consrnicntandcomfortabictra\nuere affetedbyheating andlighting (uts\nuround BritainTravel agentshve details\n5. lour dollarwoeth more. The dollar is\nLondon Traaupot\"Go As Yiu Pkcaxticket\nworth11S'morethunitwasLatsummer.Youcan\n(dysS7.5a,7ds,510.00)offercumprci\ntr el including sightesing ia Luondon\nBTA米\nbuymore,srmote,domore--forlds\nBritish Tnanspon Hotel Sunings up to S0 pr.\nBrisshTouritAuth\n6.Low-costvacations extended.Special 8.\ndryycatonpclapestoBitainhubenestended\nthroughout Englund and Scorlanl\nthrough April S0 OnlySe\nNewHork,NE10017\nSurprisingly moderate prices.\nGrand Metropolitan Hotelu 22 haeels in Londa\nplus cight in EnglandandScotland.Calls00-621.\n1OtS(toll-free)forresenvations\nEayesially for Amcricank sinsethe dollarhusin\nRank Hotels 12 horels in Britain, including the\n(tcordsomuch in value inthe Lat yeu\nRoyal Ganden ouerlooking Hyde Park, and the\nForeumpl.snug couatryinn with break\nRoyal Lancaster,ose to Marble Arch\nfast indtoded, S10 a night.\nPork-pie lunch in an culk beamed pub boside\nTrun Houses Forte Hoteb:Oer 200hetels inthe\ncrackling fre, S1.30.\nBotih Ible, from London Grosvenar House to\ncountry inns and motor ladgs.",
  "223": "525 Castles &Palaces.$15.\nBed & Breakfast,$13.\nChanging the Guard,free.\nPloughman's lunch,$195.\n2 Magna Cartas, free.\nThat's what makes Britain great.\nIf you'retraelling through the coun.\nThe low cost of getingaround\ntryside,youll findmany charming inns\nTravel Londonby tube (subway).Benbody\nYbullalsofindB&B.That'sBed&Breakfast.\ndoeslt'squiet,conenient,comforabe\nYbull seeiton signs outsidehomesand\nandeconomical.Soarethefamous double\nfarmhouses all over Britain. It means that\ndeckerbusesAS3 ticketbought\ninsideyou cangeta comfortablebedand\nfromoneofLondonTransport's\nagoodbreakfastforabout$13aperson\nofficeswill takceyouall over\nInScotlandorWalesyoucainrenta\ntownFor$350\n3-bedroomfumishedcoitageforonly$173\nyoucan\na week for yourwholefamil:That's less\ntakc a 20\nthan$25anight\nmile sight\nEating inapensivcly\nseeing tour.\nAatypical Londonpub,aploughman's\nBritish\nIf youvebeensvingupforatrip\nlunchofbrcad,Cheddarcheeseandpick\nRail has\nled onionswillrunyouabout s195,includ-\nto Britain,here'sgood news You canstop\nsomegreat\ning a half-pint of beerThe hot dish of the\nsavingandstan packingBecauseyoucan\ndeals on\nday might cost you atrifle more For dinner,\nvaication in Britainfor a lot lessthan you\nwheels with\nhaveaheapingplateoffishandchipsfor\nmight think Infac,manyof the major\nBritRauil Pass\naboutsi\nartractions in Britain arenox just inexpen\nesOneplan\nInthecountnyside\nsive,butfree\nallowsyouscvendaysofunlimitedecon\nInadditiontoitsmanyvaluesBritain\nthe prices are\nomy classtravel in England, Scotlandand\ngivesyou somethingthat moncycantbuy\ncenkower\nwalesforjust$8sSeniorcitizenscantravel\nBack in\n2000 yearsofhistory\nfirclass forthesameprice\nLondon you\nImagine spending the night in a\nAndif yourethinkingoftravelling\nS00-year-old inn (The New Inn,Pembridge,\nmight want\naround, byall means buyanOpen-to\nHereordshire,forexample).Orvisiting\nto scea play\nVew ticketfrom yourtravelagent It\nSeats can be\nafortresscdatingbackto1097(theTouer\nopensthedoorsto morethan525cas-\nhad for around\nofLondon).Orstandingwherewilliam\ntiesstatelyhomesand historicsites all\nthe Conqueror stood Orwhere Shake-\n$5Compare that to\nOverBritainForjus$15\nBroaway\nspearewrote OrwhereThomas a Beckct\nToleammore,sendforourfree\nFree sights that are\nworshipped\nbrochuresThey're packedwithvalues\nLowcost lodging\npriceless\nChanging the Guard\nBenin\nBritain adcls up to a trip that's memorable\nthisdryand\nthe Houses of Parlia-\nand affordable\nment,RoruobelloRoad and Feticoat Lane,the\nagesou\nGreat Brtaln\nBritishMuseum (whichhas twDofthefour\nGreat Vahue\nfind decent\nexistingMagna Cartasamong otherwon.\naccommo\nders),WiestminsterAbbeythe National and\ndations in\nBite Galleries HydePark.All free.\nLondon for\nOfcourse,someattractionsdocost\nas little as\nmoney Admission tothe Royal Botanical\n$35 (double)\nGardensatKewis124\nif you dont\nShopping for values\nmind sharing\nShetland pulloves are currently around\nabathroom\n$15AMarksandSpencerraincoatis$54\nAnd that\nAndatLondon'sfamous outdoormar-\nprice includes\nkets and flea markets all you need is a lintle\nContinental\nmoncyandabitofsnvy Ybucanstrikea\nbreakfast Send the coupon at the rightfor\nterrifiebargain with apeddleron amything\nfrom antiquesto zithersThebrochures we're\na listof 32 hotels offering thesebudget\nBRITAIN米\naccommodations\nofferinghave lots ofshoppinghints",
  "225": "London's heart beats faster as the Life Guards clatter by\nThis is a daily scene from London's\nCUDDENLY, sharp against the hum-\ngenius for showmanship in the gran\ndrumroaroftraffic,comesthe clean\npassing show. It's part of the ageless\nmanner and great tradition.\nclip of hoofbeats. Your eye is caught by\npageantry of Britain.\nItcosts so little, nowadays, to visit th\nIn spring, summer, fall and winter,\nthe bobbing scarlet of the Life Guards,\nfriendly country, You can fly round tr\nspecial red-and-gold days of pomp and\nor by sunlight blinking on the Horse\nfrom New York to London for on\nGuards'silver breastplates,\ncircumstanceawaityou.Whetheryou're\n$453.60(toScotland for $27less);\nAll heads turn as the cavalry troop\nhere for Trooping the Colour in June-\ngo both ways by ship for $400-with a\nsweepsby witha brave jingle,London's\nor in November for the Lord Mayor's\nextra sivingof s5obetween Septemb\nheart beats faster. Yours will, too.\nShow-you will be struck by the British\nand April. Call your travel agent toda",
  "229": "\"We sailed to a lovely little Bermuda cove\nwhere we were the only couple'\nScottandKaren AustinCarlson talk about their second visit to Bermuda.\n\"It's a different world,quaint andi\n\"I can't think of\nWeloveit\nanything you might\nwanttodothat\nisn't here.\"\nCouldn'tyouusealittle\nBermudarightnow?\nSoeyourTravelAgentorwriteBermuda,Dept.O431.630FifthAve.NewYork.\nChicago.lil.60610orSuite2008.235PeachtreeSt.N.E.Atianta,Ga.30303\noolSt.Bo",
  "232": "JAMAICA\nJAMAICI",
  "234": "Tie Garde B/ysAlea\naled dFeuice om BeimileDay\nLe14 juillet\nOn jualy Hea\ncommemorez laprise dela Bastille aveclesParisiens-\nceebmteBastileDnjreithwiePanras\ndefilesfeuxdartificeetbalsdanslesrues.\nparades.fineterrkddancig inleatrets\nand jun.About $5.50 each, incjuding\nEETmESstartat9o'clockisthe\ngesuine wamath and kindheurtednes\"\nlunchcot\nImorning,when the President of\nParis is miore expersive thas the rest\nFifth,tako her to the Louvre and\nFrance is escorted dowm the Chumps.\nof France. But the French Govermment\nElyses hy the liepablican Guard.\nshow her the Mora Lisa and the Verns\nhas gien yuea hruak by louering dhe\nde Milo, Lass xhausting, and absnlutely\nThey end at dawn the nedt moning.\ndollar-franc rate of exchange by 121\nglorious, is the litle Musee du Jen de\nwhen the spontaneous dancing ems im\nperecnt Itslkegttingoneduy freefoi\nthe Place de la Hepubtiqun and the\nPaume, where thie world's finest collee.\nevery week you pend in Fnance\ntion ot Imptssiomists Is hung\nCurrefour Montpamasse.\nIte figuie that three days in Paris\nSathstaggrataleinasidowak\nPlan tospendatleasta wockin Paris,\nneed not cost you mute than soo cch\ncafeand watch the world go by.\nYou have your choice of S62 art galiwrries\ntinless you go og-wld.\n25 museums, umteen sightclubs uad\nWhen the sun gocs down ard the\nFree booklets\n,700 restaurats, It his heen sid, with\nstars vome qut, dine-magnificentiy.\nThen wanderaronnd the strertsandgare\nMail the coopon, and you wil receive\nonly slight etaggiriton, that yuu curit\ngoggleard at the foodit architrecture\nsome very helpful information, After\nbuy a bad meal in any of them.\nDf the Place Vendome,Notre-Dame,\nsqu've trad it, tuik to sour travel agent\n\"Paris is a woman's town\"\nPlace de la Conoorde, the Louvre, the\nabout plane or ship recrvations,hotels.\nAre de Triorphe. Paris has been tas/ied.\nHere arc somne thimngs your bride witl\nand tours to F'ranor.\npartieularly enjoy,\nCeturirt of grime have bosn renoved,\nund the tity which you remember as\nTo: The French Goverument\nsombet gray has been testored to its\nTottist Ofipe, Dept.\nbedroom Croisants-and the best jata\nG10FitthAse.New York.N.Y10020\nyou ever had.\notigirial colorgolden honey\nSccond,takehetr shoppitg_pofun\nPlesse sesal in Eifnvalaton abont va\nDo the French welcome\ngloves,lingerie, untiques. Bargains\nicitaomk in Frasioc,\nAmerican tourists?\ngalure.\nThird, take lher to a fashion show at\nArocentCaliopFoll reports that French.\none of the gresat haste outure houses\nmen now regard the United Statesss\ntheir \"best frtiend -far above anv othet\nNobody rxcept your wife will ask yon to\nbuyanything\ncountry.\nSanTempleFiclding in hista-hold\nFourth,takehernasightseeingtotr\nin a bateau mouache on the Seine River\nharred Trave Cuide to Earope The\nThe tour takes two hourt--edicational\nFrench ategoinigoutof theirwaytoshow",
  "254": "Ogilvy  Mather Direct Response\nThe advertising agency with\nthe secret weapon\n\"For forty yeans, I have been a\nvoicecrying in the wildernc\ntryingto get my fellow advertis-\nmet fy teumeprodat.Achinerin\ning practitionens to take direct\nthe headine wan the only variatle.The\nresponse seriously, Direct res-\nmndia ratesoot thesmefor both aer\ntisemeres\nponve was my first love. And\nDirect tpgone rogies morege\nlater, my secret weapon.\"\nfodfdhertineTherereveryf\nCaliseddlktn,perhap,any\npeoplewhoarsdeptheatofdirnt\nfeponse sdetingYou should mot\ngvetheybtoautcu\nAnybody can den t\nthey, hve.\ndrat meperue capabiliyBur only\nCplhy&Masher Dirct Repone can\nponwe fiee inmourwtemaountriesdf\npwotht,udtpon\nFomytwoyeano,DaidOy\naur dedlicition, yu un che rik f\nadrertinire in Sinepore hat yiclded\nthe foundetr of Ogilvy& Mather\nannoying aisting ctpetentialcustomes\naveragr responacs of five. to seven\nwithpatedmulingMovera\nrecognied diredt roponea positly\nper cent.\ndplicatedmailnginmoncywated\nthe mout sophisticated and precie\nTalk to our dlients.\nTheeletionderighopetlat\nmarketing tool available to businey\nThey are our best\nmem.Direct rupone b flective,\niathemont critkalpoint inthe drat\nugporters.\ncot effcient and accountable\nmal progamme The bet creative ides\nDirnt Rapone cffkas around dhe\ntheright lst isnot aalotle.\nvoristhhllinptoolingmorethan\nThe Sirepore ofiar h\nUS5100million\nthe arly Ophy & Muther\nIn Sngapone,Ophy&Macher\nDret Reponue agmcy in\nDirect Reponewasotallahed in\ntheworld to oun les own\nJanury9byurMugingDec\nCaormputeried mailing le\nPeter Seming\nWehavediretacestothe\nWfirdolfllympu\nnamc.adrese and infoma\nterieddiretraponecopenyinSn\nCon dovr mllie papik,\npomhEA\ncanpunie nd ongniutiont\nWe ofier our dients compiee in\ninSingporeSoveonreach\nyour Largt sudence wath\nboue ptodction ficlities for every cle\nbull'seye.Evemytimet\nmeitdf theirdrect raponecampigns\nfiom creacive planning to media re\nOr computer bank lo\nGeting new businets from\nprovitla Llst storagr and proxes\nCommendatikrsto computerisedmalirg\nIntroducing nrw. products I\noldcustomenlkcancot\ningone canwreetimes Tnd\nHorg Kore Bungok Kuala\nless tosell to your.presert\nproryed Mchad Bal, Ragonal Head\nway eo introdcenepeodut\nCuatoenersthan to kouirr\nLumperand Jikataa purtdfour\nfOshy&Matherand.Directorof\npropecthkcanalokeusedto\nrgonalcoordination\nnew ons. Very oen, satisfied\nCly&Mathrlenational,oma\ntheconumeappalpro\ncutomem df one dvtsion d\nthe Sirgipore offce the rngonal Co\nonly fraction df nomeal marke\nSpecialists in our own right\ncompuny aredealpropecs\nOrdinutine Dret Feponve centre foe\nfxethe produstsnd seryicn\nDretreponse alventisirg ismore\nSoxuth Ea Asia\nWe hoped Apatra Guan\nthanjaddingcupononad\nofiered by another divtsion.\napypungy uqens ayouee\nDirct mail-.\nvertisement ce vriringlecter to\nTurte 900 bymdinecur\nCustomer_communkations More\nourmostpowerful tool\npotential consutmer.\nMeasurable performance\ningpaciagrthatiminligymoge\nand more cormpanin are redivovering\nDiret mul i themoat pouefudnoda\nAnanycanodaemagnlceit\nCoefortrdrne Our dent\nheten-ie vale d outener\nOply&MatherDereaRepose ofers\nthe dipoal df Ophy & Macher Dirnt\nthree montha’ stoxK within the\nmalinsPacage.Lavah,pendved\nprodall Diratmal a themm\nyoe profosionah in evetyapectoes\nReponise, No ather.medus an le so\nbeautihlyonoutndBitwincebring\nmonth?\ntive,medapmodxtionnd count\npemorual_and efetive wey to let vout\ntheopectedeuifthecaltforactioni\nmanagment. Becaue the work we per\nHow to findout more\nUhilieprintahetiningartrienvinion\nCsetomers know you cr.\nDotcorreclyemiphaised\nfoen fr or dieons n meauratke,ur\nComiadtaotic\nDctroeeciedomd\nThe trur valuedf drat rnpone?\nFor Kins & Shason lmetment\nperfomanceis alodirectlymeauratie\nby space cr cime,There see no limin.\nahertirs Thee iano kah thing a\ntaingidiA\nOlvy &Mather Direat Reponve lneta.\ncarcept the cliems'boder and the arei\npore, we have an ideal dirnt reg\nhard ell ot soft sell.\npnd nnus ofthe later invetmett deve\npaticnal han beome oee ofthe worids\ntive peple'imagnation.\nkopmenn to their dierts every monch\nmarket.\nlargest direct reponve agencies becaase\nDretmalindpendentonetie,\nDapite the vmy mrone Srnge\nThe rerulk:Asubetantil increaein\nfourpedesioralopetie\nWehavesea ore dintropone\nconatantlyuplend and dnlipicard\nill\nbuinca.\nmaliglieEaivedicatonn\nahvertisenent\nindcalyeucured inoxocoeo\nmore than mdaon ddlan'wonh of\nOur dent, Ameran, Epeca, h\nonly be schinved on a computer. With\nmuch of a product as another advertise-\nculnal, bngag,mlgour and\ndret rooneahetising\nsnd wil canatinue to bald\nPeciemeahaddhig the\ngoapaDret iogone provith\n- in mail and meda -\nbuinest through\nSorckerasbigandymal\ndret rmst.\nWhat is direct response?\ntional budprs are availatle\nDret rngonse ahmilig rdens to any\nkind of shetising dat iecbadrect\nincluda woway uclovinlon. Thia\nabout how diret reiponse ahen\ndltronicmedisalready\nreponeanorder at sn inquiryfom\nmoltionininethedit\ncan increae your ales and pe\nthe consumer.\npleaxe call Peter Stening or\nDrecttepoecanbeincudedina\nmarketing felds in\nStanley223 8722.Or\nforma d ahetinepresmaacine,\ncoupon forcopyofourbnxc\nPON\ntdevison,taa,cirma,Agat\nEurope and che\nOffer\nthatcontainfulldetaisofour\ntising medum\nand is\nweapondirectrmponse.\nIh the proces,r hone keam\nthatdmmepoexeadhetiing Can help\nd 5100.00canwed51 Jrd\nCut out and mail today!\nhaly ram, We have alo dacnered\nmany othe puotealke wan to ce this\nOgily&MatherDirect Reponse\n7th Foor Tuan Sing Towen\naround\nmosaocoutatikfomdfshotir\nTOP SECRET\nthe corner\npan df our demo'marketing pans\nJ0Robinion Road Singpore O104\nfor Singapore\nSome of thems may be uretal to vou.\nn eeyiratance, the sdeisemen.\nD Peer wsfne morrindemom\nBuildingulnea,Dreatro\nmaling piece artrlephonecal includes\nDirat repotaxe can\nIcall lixr ationi, A mges for e dret\nhe proved tohe an orrendy fethe\ndrct tegon.\nbe drect m hormation\nroporut.\nand ecooomkcal way to produce highly\nDtrollirtoknoho\nPoted o pepke abotchon cmsin\ngalified indaridsuleea\nDretreponeadertiting giveswou\nWereadpecidmingpak\nfacton are kmown, ee, income brackt,\nthe ahliry  unige in adertising -to\nforSa,ae Shm\noccupution, interests et.\nmeasure tesuls and retumas on invest\nfacturerinngmacho\nmeno paiooAn irreietibie sdhan\nDirect reponse, coem.\nName\nwdedourdimtwith850walakak\ntage in today) eonomy.\nmunication can be by\nteiephone., Tegphote\nln sdlition, rou on gpingoint your\nBuildina itore traffc, A reronal\nCompun",
  "261": "The New York Philharmonic-Symphony\nANNOUNCESITS PROGRAMS FOR THENEXT14WEEKS!\nX/HEN the New York Philharmonic-Syraphony\naddressed stamped envelope, to Camegie Hall\nYreleased its programsforthefiesthalfofits\nBoxOffice54 West57th Street,New YorkCity.\nSpeclal Ponslon Fund Concerts\ncurrent season lastOctober,the response was\nTicles:$3.00, 54.00,56.00,$7.00.58.0\nTickel prices for the concerts are:\niremendous. Many concerts wcrc sold out well in\nToeidayFebuary26at:\nThunday cenings and Fritay afemoes: Balcony S1.75.\nBRUNO WALTER·MYRA HESS\nadvance,\n$2.25,$2,75:Dress Circle $3.25, $3.75; Box or Parque\nBEETHOVEN PROGKAM\nNow this world-famous orchestra is releasing\n53.75, $5.00.\nthe programs for the secoad half of this season.\nSatantay enesings: Bateoey $1.50, $1.75, $2.00; Dres\nSymphony No. ) (Eroica\")\nStill tocomearc manymagnificentmusicalcvcnts;\nCirck$2.25.$2.75:BoxorParquct$2.75.$3.50.\nWedodayllat\nnine illustrious conductors and tweaty famous\nSundayafterno0es:Balcoey 51.50,52.00.52-25:Drcs\nMITROPOULOS:RENATATEBALDI\nCircele S2.50,$2.75:Box orParguet $2.75,$3.25\nsoloists are scheduled toappearwith the orchestra.\nYoung Peoplo'ConcertsFcb,16,Mach9\nYoucangodirectlyoCarnegieHalltobuyyour\nFor additional inforamation call Clrcle 7-7460\nMay IalII A.M.Ticleis: oe to S1.00.\nor COlumbus5-4480.And keep the list of pro-\nWILFRIDPELLETIER,condocla\ngrams beloe Jor farure reference.\nand mail with check or money order, and self-\nJOHN LANCSTAFT, comeseneler\nPR0GRAMS-January24,1957toMay12,1957\nWALTER,cenducting\nMITROPOULOS,cendueting\nGRIEG\nBERNSTEIN,cendueting\nPiano Concens\nThendayMarch7eiB\nMITROPOULOS,conducting\nThenday.Jaa4etBos\nThunday.Feh.Hnto4s\nLOUISKENENER.CIRNY\nMOUSSORGSKY\nFraT.Jm.25Z:30\nFridpy.Frk.15m 2:30\nFrday.Merehsa Z:30\nPicturcs al an\nSenday, Aprit 28 at 2:30\nExhidition\nROSENTHAL\nOde (Preniert)\nMariaStsdet,sapran\nEUCENE ISTOMIXPieRBT\nBACH-RESIGHPaacaglia,Cmisor\nCOPLAND ShonSymphony\nOnerure (renicrt)\nPARAY,conductinE\nSCIULLER\nBEETIOVENEe-COo\nBRAMS\nSympbonyNa.)\nHARRIS\nTunday.Ape4at8:45\nBEETHOVEN\n\"Promethen\"Oerture\nBRAIIMS\nFianoConctne Na\nSynphaay Ne, 4\nSymphoria Domestica\nTRAUSS\nMAHLER\nThreSongyfor Sopraso\n\"AcademicFestical\"Orertutt\nMAHLER\nSymphony Ne. 2\nSenday. Mareh 10 st 2:30\nhoricn (N.Y.Premiene)\nHEIDEN\nThurday, May 2 a. B,45\nPano Concena Na?\nNOHD\nSooday.Feh.17st7:30\nFriday.MayJatI:3C\nBERNSTEIN\nCandide\"Orertue\ntNa)\nROUSSEL\nSpider'sFeast\nMarin Stade,aaprene\nBERLIOZ\nBLITZSTEIN\nOrerure\nWAGNER\nPrtlude aLebestod\nShort Syephony\nCoruiOveture\nWALTON\nBEETHOVEN\n-Emperer\"Concrno\nWAGNER\nSrmphony Na)\nHARRIS\nCelloConcerta\nWntmister Choll\nBEETHOVEN\n\"Leonors\"\nSEETIROVES\nriano Conctrto No.2\nMENDELSSOHN\nMAIILER Sympleey Ne.2\nSatuday,Apull 6at B:1s\nSTRAVINSKY\n\"Fiacbird\" Suisc\nTCHAIKOVSKY\nMITROPOULOS,cenducting\nSendny.Apel17 st 1:3C\nMITROPOULOS,cenducung\nAUTORI,conductinz\nSOL, eendueting\nCapriccio fialien\nThunsday,Peh.21ntB:45\n7.Jam.31 at Bp45\nTaunday,March 14 stis4s\nZINOFEANCESCATILVawal\nLALO\n\"LeRidYOvenure\nFriday, Frk. 22 at 2:30\nFrsay.MarchB5 at 230\nFriday.Feh\nat 2130\nYiolin Conct/to\nSutwday.Mar atss\nBRAHMS\nZINOFRANCLSCATTLVoTa\nNATHANMILSTEINvoinl\nCURZON.plewir\nCLIPTORD\nROUSSEL\nSpidersFeunt\nRAYDUDLEYion\nBACHSu\nCINASTERA\nOreriure:Creole\"Faun\"\nDinncaeNa.2K\nMOZART\nBARTOK\nDance Sue\nWAGNER\nreludeALicheted\nDELLOJO1O\nNe)\nSympbonie Eupagnole\nLALO\nCooko.Amjo,K.\nMEYEROWITZ\nMOZART\nMidraid Eaber\nRide of the Vallyries\nCoscrt Music\nWAGNER\nBERLIOZ.\nSymphenie Partnitiqur\nrmicre,\nBRAHMS\nSymphony Na.i\nRACHMANINOFF PiassConceneNaJ\nforOrches\nCOLDMARK\nViclin Concena\nIYNOONYZ\nSaturtay,Fek. 23 a: Sss\nDsna dd Torchio,\nMITROPOULOS,conducting\nJEAN CASADESUS PONUN\nGiliettaeKeneo\"\nDRAIMS\nUika.Syacun,Buk,Tro\nSunday.May5st2:30\nSCHURERT Symptony No.S\nRocbesitr,Cenio.\nDARTOK\nDance Suite\nSolurtay.Frh,2 st B:45\nGRECORKFIATIGORSKYcrn\nOther worlu ieheewennd\nMITROPOULOS,conductiag\nSTRAUSSSgnphoniaDomestica\nWALTON\nBEETIIOVEN\nPiano Cosceno Na.)\nDiveninvate No.2,K.131\nMOZART\nBERLIOZ\nCalioConerta\nDERLIOZ\nBeatrice & Besedicr\"\nVariation,Dr.Jeky!\nGOULD\n\"Cerui-Overture\nOverturt\nFay.Api20at 2:30\nMe.Hyde\nCremker)\nLOUIS KENINER.PEN\nFrler-Mereh 22 st 230\nStu3Feb. 24 t2:30\nThrnday.Mag n S:tS\nNNVNNIDS\nCelleCoosrto\nERICA MORINIJANNIN\nSCHULLER DramalieOvefure\nZANDONAI Damadei Terchie,\nJEANCASADESUS.PIRIT\nBEETHOVEN\nSymmony No.?\nGiulietac Remro\"\nViolisCocert,\nBEETIOVEN SymMonyNa!\nMOZART\nGiortio Tori, huns\nDavid Llogd,ierer\nSCHUBERT\nSymphony Na.S\nSday.Fek.Jat2:30\nBRAHMS\nPiaso'Cocefto Na.2\nBEETIIOVEN\nSTRAUSS TiEelempiepl\nNATAN MISEIN,icio\nAUTORI,conducting\nScholsCantorun\nKODALY\nBERLIOZ\n\"Beairice & Besedit\"\nDimeneNo.2K\nFos.Pualms forChoru\nMOCAR\nPalma Hungaricus\nOverlure\nGOULD\nVariatioos,\"Dr. Jeky\nSayM\nCAMILLAWICKS.Mo\na Mr.Hyde\nSunayMaeh230\nSANMARTINISymphN!NO)\nDENTZON Vararion BreE\nThursday.Fra23 at Bo45\nAOrchetra (Premkcre)\nVialin Coecirto\nGOLDMAKK\nKUDOLFSERKIN.PININ\nEGCE..\nFrMay.March1 at 2.30\nDanta ddi Terchie,\nMOZART_Symphony Na.X\nBRAHMS\nWALTON\n(U.S.reamicne)\nGulietlae Ronro\"\nSClUBERT SynphonyNoS\nBebhuuar's Feast\nBRAHMS\nWALTER,conducting\nSrmphonyNe(remken)\nKUBIX\nFiano Cosceto Na1\nSTRAUSS\nTunday.Fe.7 n B4s\nDALLAPICCOLA\nTartiniana\nPiansConcerta Na.4\nBEETHOVEN\nVILLA.LOBOS;cendueting\nDrfitishueCOciture\nWEDER\nThunday.March 28ste:15\nRUDOLF,conductinE\nCARNECIE HIALL BOX OFFICE\n-Unfoihes-Spphony\nHIUSERT\nFriday,Mard 29at2:30\nSalurtay.March 2.ar 3:45\n154 Wevt S7ih Sureet, New Yorl19,New Yor\nBRUCKNER\nSymphoey No,9\nmasd Chorun\nERICA MORENLSiRN\nKOSTKLANETZ,condueting\nfrnitihSchaMin\nPleare send me ticlets for the following Philharmonie concertst\nHAYDN\nmghonyNa85\nVILLA-LOaOSTromontmeasfrom\nDates e coecert\nLocation\nVaration,Chacon\nDELLO101O\nPrike er tkirt\nand Finile\nBechinns Srasiciras Na.!\n3.0032.1550,3.00\nSCHMITT\nVidlin Concerio\nSlanboeN.Y.Prenkcre)\nYILLA-LOBOS\nWOLF-.FEKRARI\n\"Secret l Sutanne\"\nDEBUSSY\nFetes\nGUARNIERIAbertura Comcerante\nChoros Na.t\n1 encloxe my check D\nmescy order\namao_sruging luyft\nOvtiture\nWAGNER\nfor 5.\nAcL.-L Bobcme\"(ram)\nVILLA.LOBOSMandeCam.\nIN,Y, Prenier)\nLes Prelodes\nEnchanied Lals\nCautePrsseN.YPrmi\nLIADOFF\nNAME\nWALTON\n\"Facad\"\nHAYDN SuyhonyNa S\nERICA MORINLkiniM\nAUTORi,conducting\nPola & -Vienns Woodk-\nSTRAUSS\nADDRESS\nDELLOJOTO\nWALTER,Conductiag\nVariations, Chaconnr\nandFinale\nGLAZOUNOFF\nVioia Cocrcrte\nCLIFTORD CURZON,esier\nSenda:Fea 10 at 2:30\n_ZONE,--_STATE\nWACNER SiegficdIay\nWAGNER \"Tlying Dutchnan\"\nBRAHMS\nThemt by Hayds\nVarialionion\nBRUCKNER\nOvertare\nThisaderhiementhas bees donated ty penons iaerested in the Ne YortPhitharmoeie-Symphony.",
  "263": "SHOULD WE ALSO FLOODTHE\nSISTINE CHAPEL SO TOURISTS CAN\nGET NEARER THE CEILING?\nARTH began four billion years ago and Man two\n5) In San Francisco, real estate interests have for years\nmillion.The Age ofTechnology,on the other hand,\nTECHLOGY\nilling a bay that made the cityfamous,putting\nis hardly a hundred years old, and on our time chart\nhouses over the fll; and now there's a new idea-\nwe have been generous to give it even the litle line we have.\nmore fll, enough for an air cargo terminal as\nIt seems to us hasty,therefore,during this blip of time,for\nManhattan.\nMan to think of directing his fascinating new tools toward\nThere exists today a mentality which can conceive\naltering irrevocably the forces which made him. Nonetheless,\ndestruction,giving commerce as ample reason.For74\nin these few brief years among four billion, wilderness has\nthe Sierra Club(now with48,ooomembers) has opposei\nall but disappeared. And now these :\nmentality.But now,when even Grand Canyon is endang\n)ThereareproposalsstillbeforeCongressto\"improve\"Grand\nwe are at a critical moment in time.\nCanyon.If they succeed, two dams could back up artificial\nThis generation will decide if something untrammelle\nlakes into93milesofanyongorge.Thiswouldbenefittour-\nfree remains,as testimony wehad loveforthose whof\nists inpowerboatsitis argued,who wouldenjoyviwing\nWehavebeen taking ads.therefore,asking peop\nthe canyon wall more closely.(See headline.) Submerged\nwrite their Congressmen and Senators; Secretary ofth\nIRSTDINSAURS\nunderneath the tourists would be part of the most reveal-\nterior Stewart Udall; The President; and to send us fur\ning single page of earth's history.The lakes would be as\ncontinue the batle. Thousands bave written, but meany\ndeep as 6oo feer (deeper for example, than all but a hand-\nGrand Canyon legislation still stands a chance of pa!\nful of New York buildings are high)but in a century.\nMore letters are needed and much more money, to help\nsilting would have replaced the water with that much\nthe notion that Man no longer needs nature.\nmud, wall to wall.\nThere is no part of the wild Colorado River, the Grand\nDavid Brower, Executive Director\nCanyon's sculpror, that would nor be maimed.\nSierra Club\nTourist recreation,as a reason for the dams, is infact\nMills Tower, San Francisco\nan afterthought. The Bureau of Reclamation, which has\nPlease send me more details on how Imay help.\nHere is a donation of S-\nbacked them, calls the dams \"cash registers.\" It expects\nto continue your eff\nthey'll make money by sale of commercial power.\nto keep the public informed.\nSend me\"Time and the River Flowing,\"famous four col\nThey will not provide anyone witb water.\nbook which tells the complete story of Grand Canye\n2)InNorthern California,during onlythe last115years,near-\nand why T. Roosevelt said,\"leave it as it is.\" ($25.00)\nSend me\"The Last Redwoods\" which tells the complk\nly ali the privatevirginredwood forests have beencut down.\nstory of the opportunity as well as the destruction in t\nWhere nature's tallest living things have stood silently\nredwoods. ($17.50)\nsince theage of the dinosaurs,there is, incredibly,argu-\nIwould like to beamemberof the Siera Club.Enclosed\nment againsta proposed park ar RedwoodCreck which\nS14.0o for entrance and first year's dues.\nwould save a mere 2% of the virgin growth that was once\nName.\nthere.Forhavingutsomuchandtakentherestforgranted,\nthe lumber companies are eager ro get on with business.\nAddress.\nThey sce litele reason why they should not.\nState.\nCity-\nZip\nThe companies have said rourists want only enough\nroadsidetrees for the snappingof photos.They offered to\n*The Sierra Club,founded in 8g2 by, John Muir,is nonprofit, sup\nby people who, like Thoreau, belierein wildness is the peservat\nspare trees for this purpose, and not much more. The\nthe world.\"Theclub'sprogram isnationwide,includes wildeness\nresule would remind you of the places on your face you\nbooks and films—as well as such efforts as this to protect the remr\nmissed while you were shaving.\nin New York (Biltmore Hotel), Washington (Dupont Cirele Building\n3) And up the Hudson, there are plans for a power complex\nJCORAL\nAngeles (Auditorium Building). Albuquerque, Seattle, and main of\nSan Francisco.\na plant,transmission lines,and a reseroir near andon\n(Our previous ads, urging that readers exercisea constitutional ri\nStorm KingMountaineffectively destroying one of the\npetition to save Grand Canyon from twodams which would have floo\nproduced an unprecedented reactionby the Internal Revenue Service!\nlast wild and high and beautiful spots near New York City.\nening our tax deductible status.IRS called the adsa\"substantial\"e\n4)AproposaltofloodaregioninAlaskaas largeas Lake Erie\n\"influence legislation\"Undefined,theseterms leave onganizations lik\nat the mercy of administrative whim.[The guestion has not been\nwould eliminate at once the breeding grounds of more\nwith organizations that favor Grand Canyon dams.] So we canno\nwildlife than conservationists have preserved in history.\nof what may be a long legal battle.)",
  "265": "Unni,14 ar:\n《Jeg spyr nesten\nhver gang jeg drikker.>\nHvorfor drikker du likevel?\nOglikevel drikkerdufordide\nIkke fordi det er godt iallfall.\nandre venter det?\nTaler ikkemye heller,for den\nJo,men detgjordeandre ogsa\nsaks skyld. Nesten hver gang\nEr ikke dette temmelig tapelig?\nender det med at jeg ma spy.\nJo, det er kanskje litt dumt.\nMen du sier ikke nei til alkohol?\nTror du mange har det som deg?\nTor ikke. Vil ikke at de andre\nSikkert.\nskal leipe og erte.\nDu foler med andre ord et press?\nHva omderepratet om det i\ngjengen som du vanker i?\nDu kan vel si det. Av og til\nDet vil sikkert vaere lurt,men\nskulle jeg onske at jeg kunne si\njeg tor ikke vaereden som\nnei, sa slapp jeg a bli sjuk.\nbegynner.\nHvorfor drikker du deg sa full?\nAlkoholen virker pa vart\nDet er jo derfor vi drikker. For\nlikevekts-senter og oyen-\nabli fulle.Noen ganger later jeg\nbevegelser.Var balanse og\nforresten som jeg erfullereenn\navstandsbedommelseblir\njeg er, sa de andre skal synes\ndarligere ved sma doser, ved\ndet er O.K at jeg ikke drikker\nsterre doser blir vi kvalme og\nmer.\nkaster opp.\nVet foreldrene dine noe om dette?\nNei, er du spre!\nDet krever\nHar du tenkt over at dine\nalkoholvanerkunne skade deg\nbare lit mota si nei.\nfor livet?\nNei. Sann tenker vi aldri.\nPrater aldri om alkohol Vi\nSend denne kupongen til:\nforteller bare hverandre hvor\nmye vi drakk og hvorfullevi\n\"HOLDNINGTILRUSMIDLER\nbleog sann.\nALLESANSVAR-\nDu synes altsa brennevin er\nPostboks8152-OsloDep.-Oslo1.\nsd sender vi deg opplysningsmateriell\nforungdomfor voksne\nJa, godt er det ikke.\nNavn:\nAdr.:\nPostnr.\nPoststed:",
  "267": "DEN NORSKE 16/17-ARING\nDRAKK155 FLASKERIFJOR\nFORELDREBORVITE\nHVILKE ALKOHOLSKADER HAN\nRISIKERER:\ngiennomsnittligeforbruki1973.\nDe155flaskencsomstortsett\nOverlegenforalkoholomsorgeni\nlo-17srgumlepikerdrakk00\ndrikkespa lordagfordelerseg shik:\nNorgeThorbjornKjolstad,sierat\nflaskerol,Sflaskervinog4 flasker\nalkoholismekan bli varalvorigste\n13ohalvflasker ol,8halvflasker vin\nbrennevin. Det er liten grunn til 3\nfolkesykdomnir disse ungekommer\nog 11 halvflaskerbrennevin.Tallene\ntrost forbruketcrmindreidag.\noppimoden alderog harmisbrukt\ngjelder l6-17ir gamle gutters\nalkohol en del ir.\nSENTRALNERVESYSTEMETCT\nSYNSEVNENeralltidnedsattmens\nmestutsatt:En lett.rus(0.0-1,2e)\nman erpaivirketavalkohol.Ivissetilfeller\nnedsetterselvkritikk og hemninger.\nkan det forekomme varige skader.\ntiorsamarbcidetmellommuskler\nusikkert.Avstandsbedommelsen\nsvckkesogsynsteltetinnskrenkes\nLEVERSKADERoppstkrhoskroniske\nHJERTETSrytmeforstyrresofte\nalkoholmisbrukere.Jotidligereen\nayalkoholMisbrukkan ogsd\nbegynnermisbrukealkohol.jostorre\nforctil odeleggelse avhierte-\nsjanse crdetfor leverskader.\nmuskelen.\nLAMMELSERiarmer og ben\nMACEKATARROGMAGESARer\nopptrer hos alkoholmisbrukrne\nhyppighos alkoholmisbrukere,og\nsom spiser for lite B-vitamin\nskyldes dels alkoholens irriterende\nLammelsenekan ialvorlige tilfeller\nvirkningp3mageslimhinnen,delsnervese\nblivarige.\nkomplikasjoner.\nTENARINGENEVILSNAKKEOMDETTEMEN",
  "282": "RBAGAN,Ronald\nOctober1941-January1942\nThis chart shows the percentage of ticket-buyers in each group who\nsay that the nameof this player on the front of theaterwould make\nother factors which influence the value of this player.\nMALES\n10\nFEMALES\nTOTAL\n10\nBoys\n12-17\n17\nMen\n18-30\nMen\nGirls\n12-17\n20\nWomen\n18-30\nWomen\n31 up\nProsperous\nOver860perweek\nUpper Middle\n$35to$60perweek",
  "293": "Sales\nSource:AmericanBusinessPress\n340\n300\n260\n220\n180\n140\n100\n60\n1972\n1974\n1975\n1976\n1973\n1977\nRecessionYears\nNetIncome\n220\n180\n140\n100\n60\n1974\n1975\n1973\n1976\n1972\n1977\nRecessionYears\nDidnotcutin1974or1975\nDidcutinbothyears",
  "302": "\"LASTSATURDAY\nWEWEREROBBED.\nWHERETHEHELL\nWERETHEPOLICE?\"\nEANDGIVEUSAHAND\nWHAT WOULD YOU DO IN THES!\nSITUATIONS?\netthrn\nCOPE\nVOMIT\nPANIC\nRUN\nICHTnowyoumaybehesi-\nDuringthefintfewweeksstpolice\ningtheconstablesonsreetdutytodotheir\nAter five yesn wenice de\nYou hclp pvent people injuring one\ntanttoclaimthatyouknow\ncase) you beco\nMnea Sergcanl.\nexperieacedpoliceoicer.\nhowto copewith situations like\nrercome allkints of\ntoInspectot\nAftet anotherfour years you:\nThen you learn what it's\nthese.\nhelp thetn\ndfficulties that they can'l,won't or don't\nBut afteronly six months with\nydoeptionallyi\nreally all about.\nAnd youe\nVeryquickly yodllmalle the differ\nNational Police College, Bram\nYoucantdoitfromanoffice.\nyearcourse\nproblems with confidence.\nontheproundinLoendon\nNobody does it just\nAnInatnator pretending teNeedte\nHow can we be so sure?\nalmoiteertainlybe\noneactually\nforthemoney.\nbirthday)\ntot. (And this is possible before\nWe're careful who\noutaidethelocalbank\nThe pey ian't ser\ne other haad the crimninals you\nOn the\nwetake on.\ntioral.But ita a lot\nbetterthasitlo\nearfora12hou\nYouhavetobeBritishatleastSstall\nAoetheayoumyded\nJust like inany othet oc\ngentndtbeforesrconideryo\nipation,you\nYoualohawtohauodcharscta\nEet toknow when to apply the rules\nCIDor theTrafficDivition,th\nwhichmaanswwcanakeachanceenyou\nhen to use yo\nifyouve been inserioustrouble withthe\nsht fancythe Rt\nmied\nAnd wepuuranteethatbythcn\ngetafreehoune\nwont pante\nPun.orvomitwhatever\nWewill bring out the\noudn jo a\nencountet (Well, you won't womit where\nworstin you.\nmatterwhety\nErtle",
  "310": "\"Creating in the Asian Image-\nthe Cultural Connection\n99\nBBamOun,CreiteDittor,OgilyMathrThailand\nBom,educated and\nThcy may be cteatively inypin\ntrained in Australia,\nBarryOenmovedto\nrichncse and diversitry, but they\nThailand in the mid.\notershelmod.\nWhereastheloalcreativpeoph\nseventies.Hiswork\nat Ogily & Mather\njustaseasilyinpired,endogtm\nbyinfueneskwtothm.Inlucncc\nhaswonIntemational\nacclaim-including\nWest.\ntuo Clio Awards for Singha Ber.\nHere he gives a behind the sceneslook\n\"Expatriates are inA\nar how this auard and sales winning\nto train.\"\ncampaign came to be.\nMooantypariasa\ntrain. To train by examylc,and in f\nanyCreativeDiretorsinAsia\ndiscuesionsofpracticalproblems.Th\nhaeperceitedAmerican\ncreating an atmophereofclear thin\nachertising asThe lniemetiond\nvokinginguisitivnes,ncourapn\nfonn.The form tha Asian adherting should\nand standing fas for billiance.\nderive from.\nAnd whatofthcagency itscl?\nI isn't.\nOghy&Mather isthc grcate\nThe bey Amcrican adhertising b pure\nagency in the world.Thisfact alonc\nAmcricana.ls vitaliry is gined by i cultural\ncxisncenhispafAsah\nconnection with sxxifk groups\nwayfmaltrainngkissi\nInthelocal Thai awardk,theonlyplacein\nsomething akin to sching Ruhik's Cube in\nTheAmericanexperienceisapxpourriof\nOghy&Matherbelievesinand\nthe world wheretheircontent could betruly\nthe dark.\nmostly Europxan and African culkures with\nmanyresearchprogammes-ep\njudgtd, they have ben among the winners\nSouereturntothecentralproblem.ldenti-\ntwocenturies of pionexring sirit.\nconsumer artitudes--anduses tht\nesery wear since the compaign began.\nfying and underseanding the consumers and\nThis inno wayrcemblesthefify'centuries\nas an invaluable tool in the makin\nCreating messigs that arc both relevant and\nofculruraldepth intheAsian consumet.\ncampaigns.\n...approach skipped blithely\nbrlliant enoughtojolt themoutofthcirapathy\nWhstfanWcnin\nOgilvy&Matherbelieves ina\ntoward adventising clurter.\ntoapeonwhodancsbeautiullytothsound\nacross classbarriers...\nthatsek.Tosellitmustwork.To\nWhy should Oglhy&Mather-an inter.\nof a bamboo flute?\nbe brlliant. To be brilliant it mus be\nnational agency with a numbcr of expatriace\nThis ethnikapmachskippedblithelyaross\nculturally.\n\"Visualizing and verbalizing\nCreative Directors around the region-bethe\nk must connet.3)\nthe class harriers that cause so many Thai\nthe Asiam experience.\"\nmarketing men to shudderwith concem.\nright agency in Aen?\nIt appealked across the hoard. Sales have\nLet's tackle the exyatriate question firs.\ntrebled.\nTheywereognall,broughtherebecaue\nIk is an Asian Creativr Director'sreponsbdity\nThere are three valuable lesons in this\noftheireducation,skils andwealthofxpi\nto conccptualiz, visualize, and serhalise the\nence in the craft ofcommunication.\nexperience:\nThe Ogilvy&Mather S\nAsianexperience.\nInThailandarathernotabileexperiment in\n1. Campaigns can he devekopxd that sgeak\n...originatorsofAsianstyle.\"\nsuccesfullywithanauthenticAiantongue:\nmaking the cultural connextion has been\n2.Noaninchofprofesinalismorsylend\nSuelart Au Theathchirtoandote\nexeuted ovr thelas seven years for alxal\nbe surrendered in doing so;\nTheystayedtobxometheoriginatorsof\nbeer called Singha.\n3.This fom prouides more originaltry and\nthe Asian syle of adhutising,although they\nItisafilmcampaign inwhichwrdorwoor\nvitaliry than acopyofany Western sryle.\ncertainly uont haur the final word on it.\nthrernew productions eachyear.\nIshouldbeobuous,houeser,that the\nIn a umt contexation on the aduedl\nTherefreshment benefit of the produxt is\nraambeoeAumeThepragnaticHong\nstipmgrierOphsPMeharofar.\nvisualicedandverbalizedinwaythatcanonly\nconnationtopicanduhyitxunstooriginatc\nKong Chinese is as diferent from the semi-\nuthcyutiatoandneelaak-aThaiam\nSnnhTidukn C!\nbe descrited as ethnikally Thai.Symbolically\nMoi Av\nmystical Thai as the reerved Engishman ts\nHnc Kone\nwith thecomingafthemonscon.Craphically\ntisengmenag7 commnaital nuthoJaxtioelh\nfrom the emotional Latin.\ninhheatofbronecasingyard.Emoion\n\"Thencnthetempe,thcfiothfumGad.\nAshe Ki\nally with the soundof Thai strerr sendos\nthe verge of hexoming indusrialiad states\nWhat he meant was that eapotriates arent\nThemusic tracksuseonly Thai ingruments.\nTal\nTonHrsmine\nOtherswillrmainfor a time,ruralhaed\nnetesarilyoueruhelmeduhen theyenter into\nVoiceovrtsarccrcatedinaThai poeticsyle\nThelanguagtsare asdiverseasthecountries\nwhich is litcrally untranslatable. Rich with\nthemschesevenChineechangesdialetfrom\nthe Asian expericnce.\ndetail, the commrciabareusuallysow pacd\nand run sixty sconds\ncountry to country.\nThey are exccuted with love and profes\n. .something akin to solving\nsionalepertise.\nOgilvy  Mathe\nTheyhavebeenhonoureduith aclutchof\nRubik's Cube in the dark.\"\nintenationalowardetwoCliogokisforcinema\nphotography,agold,silverand bronzeat the\nIt is all verycomplox. W'thout therigcht profes.",
  "312": "\"Sure, I still win at golf sometimes, But the fight I'm most proud of,\nis thefightI won against cancer!\nnn hullae Midas\nLifeaftercancer...it'sworthliving\na singk weckenfs golf.\nright theough the tzeatment\nned,it was tiny and pa\np their fight\ndoctor's diagn\niaves the h i eatly tresiament\nPrahievas urested at che Tate\nIn teeert yeins,Cehaedryeloped\nMemoral Hoipeal in Bloosbay\nmaeysfectivedrugste cootrel can\nif treatrdcarly.Thathwhy\nHe was ludky Hi cincerhad\nyearly cance chedk-up is o necrisary\nbeen detected rarly and be tecovered\nFery tant.\nWe av heveral free dheci-up\nis tac\"says Prabld, oentt\nmlsed  singie daywotk ot\nwhich is the ece closest to yo\nPhone 2y1417 fos a fres cancer chedk-up.\nkIndian Cancer Sociery",
  "314": "labulol\nMINDEN\nBORRE\nnchkvaiiosa\nIxinesketresxes olasx\nfranciafilmalkotais\nRendexteFedelicoellini\nFosxefenloMateellRastheianni",
  "316": "minikalkulacka\nRM\nTESLAOKU205\nUdaje orade\nmikrofilmovych prisi\nPENTAKTA\nmediirofinoe technlyPENTAXTAidelite tiolew\nslkiho formiti, Je idealni jalolto ratit\ni v maloobchodnim\nPENTAXTA A 200\nnevin do formiti A O (Be1mm118\nPENTAKTA A 110\nwjch pledob do rermin\nprodeji\nPENTAKTAE 120-\nza Kcs 700,-\nPENTAKTARTIO\nEtesi lrpitnd evitianil\nPENTAKTA L0O-Qtani\nAaa PENTAKTA -\nvjrobayeNDR\nKANCELARSKE\nSTROJE×.0.0.\nKombinat VEBPENTACONDRESDEN\nPYO\nEPACHBK,AEEOPATHBRNCAECHNEAKTCRUX,BAH\nGXPOFliCrE:SPEISESAMEN UND FELDSAATEN\nHWARENWALDFRUCHTE-FROSCHESCHNEK\nMSOA AOTHEYNOPIDI RSARIER\nPYA\nPTCE",
  "342": "STEINWAY\nThe Instrument of the Immortals\nthe days of List and Wagner, oi Rubinstein and Berlioz, the pre\neminence of the Steinway was as unquestioned as it is today. It\nstood then, as it stands now, the chosen instrument of the masters\nthe inevitable preference wherever great music is\nunderstood and esteemed.\nSTEINWAY&SONS,SteinwayHall,107-109E14thStreet,NewYork",
  "346": "Why not you?\nA new triumph awaits at your very finger tips-a cake\nthetwonewPillsburyCakeMixes-Whiteor Ch\nwith all the tender deliciousness, all the sumptuous\nlate Fudge. Why don't you march in tonight\ncome-hither as the one you see here, And must you\none of these truly wonderful cakes and givey\ngo through a struggle to score this new triumph? Not\nfamily a thrillthat they can feel right down to\nat all. You merely have to add milk to either one of\ntips of their toes? Why not? Why not you?\nJust addmilk.\nBEST\nBRST\nBEST\nYouand PiunPisesbun\nixo\neonmalaaguiattaam\nCMOCOLATE\nWHITE\nCake MIX\nCake MIX\nPillsbury CAKE MIXI\nMlk is all yotu adids eggs flawuring,or eatrat\nof sshird reepsired. Than\ne are mgnemise\nWHITE AND CHOCOLATE FUDGE",
  "387": "WELBECK\nPUBLISHINGGROUP\nLovebooks?Jointheclub.\nSign-up to our newsletter for exclusive offers,\nextracts, author interviews and more about\nyour next favourite read.\nFrom heart-racing thrillers to award-winning\nhistorical fiction, through to must-read music\ntomes, beautiful picture books and delightful\ngift ideas, Welbeck is proud to publish titles\nthat suit every taste.\n#WeLiveForBooks\nbit.ly/welbeckpublishing\nWFIRFCK"
}