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Outrageous Advertising That's Outrageously Successful — Back-Matter: Appendices A-C and bonus material
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OUTRAGEOUS ADVERTISING that’s outrageously successful
OUTRAGEOUS Appendix A:
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the 100 greatest headlines ever written
This list was put together for one reason: to provide you with a single source of ideas for writing headlines.
The easiest way to come up with a good headline is to sit down and read a large number of successful headlines. The idea is NOT to steal someone else’s words, but to use them as templates in order to write your own and also develop a sense of what elements make a good headline.
For example, headline #1 is: THE SECRET OF MAKING PEOPLE LIKE YOU
The template is: THE SECRET OF ______________________________
Here’s an example of how several industries could use this headline.
Mortgage Broker:
THE SECRET OF SAVING HUNDREDS OF DOLLARS EACH MONTH ON YOUR COSTLY MORTGAGE PAYMENT
Pizza Shop:
THE SECRET OF FEEDING YOUR ENTIRE FAMILY A DELICIOUS DINNER FOR LESS THAN FORTY BUCKS
Dental Office:
THE SECRET OF A PERFECT SMILE
I hope you get the idea how to use these and find the words on the following pages a creative inspiration.
the 100 greatest headlines ever written:
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The Secret of Making People Like You
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A Little Mistake That Cost a Farmer $3,000 a Year
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Advice to Wives Whose Husbands Don’t Save Money - By a Wife
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The Child Who Won the Hearts of All
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Are You Ever Tongue-Tied at a Party?
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How a New Discovery Made a Plain Girl Beautiful
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How to Win Friends and Influence People
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The Last 2 Hours Are the Longest - And Those Are the 2 Hours You Save
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Who Else Wants a Screen Star Figure?
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Do You Make These Mistakes in English?
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Why Some Foods “Explode” in Your Stomach
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Hands That Look Lovelier in 24 Hours - Or Your Money Back
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You Can Laugh at Money Worries - If You Follow This Simple Plan
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Why Some People Almost Always Make Money in the Stock Market
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When Doctors “Feel Rotten” This Is What They Do
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It Seems Incredible That You Can Offer These Signed Original Etchings - For Only $5 Each
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Five Familiar Skin Troubles - Which Do You Want to Overcome?
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Which of These $2.50 to $5 Best Sellers Do You Want - For Only $1 Each?
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Who Ever Heard of a Woman Losing Weight - And Enjoying 3 Delicious Meals at the Same Time?
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How I Improved My Memory in One Evening
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Discover the Fortune That Lies Hidden in Your Salary
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Doctors Prove 2 Out of 3 Women Can Have More Beautiful Skin in 14 Days
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How I Made a Fortune with a “Fool Idea”
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How Often Do You Hear Yourself Saying: “No, I Haven’t Read It; I’ve Been Meaning To!”
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Thousands Have This Priceless Gift - But Never Discover It!
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Whose Fault When Children Disobey?
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How a “Fool Stunt” Made Me a Star Salesman
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Have You These Symptoms of Nerve Exhaustion?
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Guaranteed to Go Through Ice, Mud or Snow - Or We Pay the Tow!
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Have You a “Worry” Stock?
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How a New Kind of Clay Improved My Complexion in 30 Minutes
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161 New Ways to a Man’s Heart - In This Fascinating Book for Cooks
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Profits That Lie Hidden in Your Farm
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Is the Life of a Child Worth $1 to You?
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Everywhere Women Are Raving About This Amazing New Shampoo!
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Do You Do Any of These Ten Embarrassing Things?
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Six Types of Investor - Which Group Are You In?
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How to Take Out Stains…Use (Product Name) and Follow These Easy Directions
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Today…Add $10,000 to Your Estate - For The Price of a New Hat
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Does Your Child Ever Embarrass You?
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Is Your Home Picture Poor?
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How to Give Your Children Extra Iron - These 3 Delicious Ways
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To People Who Want to Write - But Can’t Get Started
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This Almost Magical Lamp Lights Highway Turns Before You Make Them
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The Crimes We Commit Against Our Stomachs
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The Man with the “Grasshopper Mind”
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They Laughed When I Sat Down at the Piano - But When I Started to Play!
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Throw Away Your Oars!
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How to Do Wonders with a Little Land!
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Who Else Wants Lighter Cake - In Half the Mixing Time?
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Little Leaks That Keep Men Poor
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Pierced by 301 Nails….Retains Full Air Pressure
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No More Backbreaking Garden Chores for Me - Yet Ours Is Now the Show Place of the Neighborhood!
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Often a Bridesmaid, Never a Bride
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How Much Is “Worker Tension” Costing Your Company?
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To Men Who Want to Quit Work Someday
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How to Plan Your House to Suit Yourself
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Buy No Desk - Until You’ve Seen This Sensation of the Business Show
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Call Back These Great Moments at the Opera
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“I Lost My Bulges…And Saved Money, Too”
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Why (Brand Name) Bulbs Give More Light This Year
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Right and Wrong Farming Methods - And Little Pointers That Will Increase Your Profits
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New Cake Improver Gets You Compliments Galore!
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Imagine Me…Holding an Audience Spellbound for 30 Minutes
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This Is Marie Antoinette - Riding to Her Death
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Did You Ever See a “Telegram” from Your Heart?
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Now Any Auto Repair Job Can Be “Duck Soup” for You
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New Shampoo Leaves Your Hair Smoother - Easier to Manage
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It’s A Shame for You Not to Make Good Money - When These Men Do It So Easily
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You Never Saw Such Letters as Harry and I Got About Our Pears
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Thousands Now Play Who Never Thought They Could
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Great New Discovery Kills Kitchen Odors Quick! - Makes Indoor Air “Country Fresh”
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Take This 1-Minute Test - Of an Amazing New Kind of Shaving Cream
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Announcing…The New Edition of the Encyclopedia That Makes It Fun to Learn Things
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Again She Orders… “A Chicken Salad, Please”
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For the Woman Who Is Older than She Looks
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Where You Can Go in a Good Used Car
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Check the Kind of Body You Want
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“You Kill That Story - Or I’ll Run You Out of the State!”
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Here’s a Quick Way to Break Up a Cold
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There’s Another Woman Waiting for Every Man - And She’s Too Smart to Have “Morning Mouth”
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This Pen “Burps” Before It Drinks - But Never Afterwards!
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If You Were Given $200,000 to Spend - Isn’t This the Kind of (Type of Product, But Not Brand Name) You Would Build?
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“Last Friday…Was I Scared! - My Boss Almost Fired Me!”
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76 Reasons Why It Would Have Paid You to Answer Our Ad a Few Months Ago
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Suppose This Happened on Your Wedding Day!
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Don’t Let Athlete’s Foot “Lay You Up”
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Are They Being Promoted Right Over Your Head?
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Are We a Nation of Lowbrows?
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A Wonderful Two Years’ Trip at Full Pay - But Only Men with Imagination Can Take It
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What Everybody Ought to Know… About This Stock and Bond Business
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Money-Saving Bargains from America’s Diamond Discount House
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Former Barber Earns $8,000 in 4 Months as a Real Estate Specialist
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Free Book - Tells You 12 Secrets of Better Lawn Care
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Greatest Gold Mine of Easy “Things to Make” Ever Crammed into One Big Book
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$80,000 in Prizes! Help Us Find the Name for These New Kitchens
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Now! Own Florida Land This Easy Way…$10 Down and $10 a Month
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Take Any 3 of These Kitchen Appliances - For Only $8.95 (Values up to $15.45)
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Save 20 Cents on Two Cans of Cranberry Sauce - Limited Offer
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One Place Setting Free for Every Three You Buy!
OUTRAGEOUS ADVERTISING that’s outrageously successful
OUTRAGEOUS Appendix B:
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holidays to inspire you
People really love holidays, and they’re great to tie into your OUTRAGEOUS marketing to make it really fun! Below is a list of many of the most well-known and not-so-well-known holidays that you can use in your marketing.
Every time you’re looking to send out a marketing message to your customers/clients/patients, look over the list below and determine if you can tie one of the holidays into your message. They’ll love it and so will you when you see the OUTRAGEOUSLY successful results!
Holiday List:
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January 1
New Year’s Day
January 1
Paul Revere’s birthday
January 1
Betsy Ross’s birthday (designed first U.S. flag)
January 8
Elvis Presley’s birthday
January 14
Benedict Arnold’s birthday (traitor in American Revolutionary War)
January 15
National Hat Day
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January 17
Al Capone’s birthday (notorious 1920s gangster)
January 17
Mohammad Ali’s birthday
January 18
Peter Roget’s birthday (author of Roget’s Thesaurus)
January 19
National Popcorn Day
January 21
Martin Luther King, Jr. Day (third Monday of January, traditionally January 15)
February 2
Groundhog Day Super Bowl Sunday (currently the first
February 3
Sunday of February)
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February 5
Mardi Gras (Christian; moveable based on Easter)
February 6
Ash Wednesday (Christian; moveable based on Easter)
February 6
George Herman “Babe” Ruth’s birthday
February 6
Monopoly first went on sale in 1935
February 11
Thomas Alva Edison’s birthday (inventor of the light bulb)
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February 14
Valentine’s Day
February 14
Jimmy Hoffa’s birthday
Presidents’ Day (officially Washington’s
February 18
Birthday; third Monday of February, traditionally February 22)
February 29
Leap Day
March 2
Theodore Seuss Geisel’s birthday, “Dr. Seuss”
March 3
Alexander Graham Bell’s birthday (invented the telephone)
March 9
Employee Appreciation Day
March 16 Palm
Sunday (Christian; Sunday before Easter)
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March 17
St. Patrick’s Day
March 17
The rubber band was invented in 1845
March 19
Wyatt Earp’s birthday (Wild West lawman)
March 20
Vernal Equinox (based on sun), Laylat Al-Qadr (Islamic; moveable, based on lunar calendar)
March 21
Good Friday (Christian; Friday before Easter)
March 23
Easter Sunday (Christian; moveable, Sunday after first full moon during spring)
March 24
Easter Monday (Christian; Monday after Easter)
March 26
Make Up Your Own Holiday Day
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April 1
April Fool’s Day
April 1
The dollar sign was invented by Oliver Pollack in 1778
April 8
Hank Aaron broke Babe Ruth’s record in 1974
April 13
Thomas Jefferson’s birthday (third US president (1801–1809))
April 15
Leonardo da Vinci’s birthday (artist, sculptor, inventor)
April 20
First day of Passover (Jewish; moveable based on Jewish calendar)
April 21
Patriot’s Day/Marathon Monday (New England and Wisconsin only; third Monday of April)
April 21
Queen Elizabeth II’s birthday (queen of England)
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April 22
Earth Day
April 25
Arbor Day
April 27
Last day of Passover (Jewish; moveable, based on Jewish calendar)
May 1
May Day
May 5
Cinco De Mayo (Mexican holiday often observed in US)
May 8
The US post office was established in 1794
May 9
Lost Sock Memorial Day
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May 11
Mother’s Day (second Sunday of May), Pentecost Sunday (Christian; 49 days after Easter)
May 12
Florence Nightingale’s birthday (a pioneer in the field of nursing)
May 12
Yogi Berra’s birthday (baseball player, manager)
May 13
Reggie Jackson becomes the first Major League ballplayer to strike out 2,000 times
May 14
Star Wars Day (George Lucas’ birthday)
May 22
The Loch Ness Monster was first sighted on May 22, 1933
May 23
Ken Jennings’ birthday (Jeopardy record winner)
May 26
Memorial Day (last Monday of May, traditionally May 30)
May 29
John F. Kennedy’s birthday (35th US president, assassinated in office (1960–1963))
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June 1
Marilyn Monroe’s birthday
June 14
Flag Day
June 14
Donald Trump’s birthday
June 15
Father’s Day (third Sunday of June)
June 19
Lou Gehrig’s birthday (baseball player)
June 20
Summer Solstice (based on sun)
June 20
Bob Vila’s birthday (TV handyman)
June 23
The US Secret Service was created
June 26
Abner Doubleday’s birthday (invented the game of baseball)
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July 4
Independence Day
July 4
Ann Landers’ birthday (advice columnist)
July 5
P. T. Barnum’s birthday (showman, circus founder)
July 20
Neil Armstrong becomes the first man to walk on the moon in 1969
July 20
National Tug-O-War Contest
July 22
Alex Trebek’s birthday (host of TV game show Jeopardy)
July 24
Amelia Earhart’s birthday (pioneer aviator)
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July 30
Arnold Schwarzenegger’s birthday (weightlifter, actor, governor of California)
July 31
J.K. Rowling’s birthday (author of “Harry Potter” series)
August 1
Francis Scott Key’s birthday (author of the national anthem)
August 5
Neil Armstrong’s birthday (first to walk on the moon)
August 13
Left Hander’s Day
August 24
Cal Ripken Jr.’s birthday (played in 2,643 consecutive baseball games)
August 26
Macaulay Culkin’s birthday (actor, starred in “Home Alone” movies)
August 29
Michael Jackson’s birthday
September 1
Labor Day (first Monday of September)
September 1
“Dr. Phil” McGraw’s birthday (TV personality)
September 2
First day of Ramadan (Islamic; moveable based on lunar calendar)
September 11
Patriot Day
September 18
Lance Armstrong’s birthday (six time Tour de France cycling champion)
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September 19
National Talk Like a Pirate Day (unknown origin, but it is an official holiday)
September 30
Rosh Hashanah (Jewish; moveable, based on Jewish calendar)
October 2
Eid al-Fitr Day after the end of Ramadan (Islamic; moveable, based on lunar calendar)
October 9
Yom Kippur (Jewish; moveable, nine days after first day of Rosh Hashanah)
October 13
Columbus Day (second Monday of October, traditionally October 12)
October 14
First day of Sukkot (Jewish; moveable, fourteen days after Rosh Hashanah)
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October 16
Noah Webster’s birthday (compiled first American English dictionary)
October 17
Evel Knievel’s birthday (motorcycle daredevil)
October 20
Last day of Sukkot (Jewish)
October 22
Simchat Torah (Jewish; moveable, twenty-two days after Rosh Hashanah)
October 28
Bill Gates’s birthday (Microsoft executive, multi-multi-billionaire)
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October 30
Mischief Night
October 31
Halloween
November 1
All Saints’ Day
November 4
Election Day (Tuesday after the first Monday of November)
November 8
Bram Stoker’s birthday (novelist, wrote horror novel Dracula)
November 11
Veterans Day
November 23
William “Billy the Kid” Bonney’s birthday (Wild West outlaw)
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November 26
Charles Schulz’s birthday (cartoonist, created Peanuts)
November 27
Thanksgiving (fourth Thursday of November)
November 28
Black Friday (Friday after Thanksgiving Day)
November 30
Dick Clark’s birthday (TV personality)
December 2
Charles Ringling’s birthday (formed Ringling Bros. circus)
December 7
Pearl Harbor Remembrance Day
December 12
Bob Barker’s birthday (TV game show host)
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December 22
First day of Hanukkah (moveable, based on Jewish calendar)
December 24
Christmas Eve (Christian)
December 25
Christmas Day (Christian)
December 26
First day of Kwanzaa (Kwanzaa is celebrated until January 1)
December 29
Last day of Hanukkah (moveable, based on Jewish Calendar)
[Embedded image: /library/Outrageous Advertising That's Outrageously Successful/images/00192.jpeg] [OCR from embedded image; verify layout in the extracted image asset.] HAPPY YEAR
December 31
New Year’s Eve
OUTRAGEOUS ADVERTISING that’s outrageously successful
OUTRAGEOUS Appendix C:
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[Embedded image: /library/Outrageous Advertising That's Outrageously Successful/images/00193.jpeg] [OCR from embedded image; verify layout in the extracted image asset.] EPHONI BILL GLAZER THERELENTLESSBATTLESOF NEINCMAEN SEMINARCESTRACES CROM SURVIVAF SEMINERI THE10MOSTCOSTY AOVERTISINGMISTAMES AREYOUMAKINGTHEM? HOWTOSKYROCKET YOURSTORESPROFITS WITHBILLGLAZER'S 3-STEPBUSINESS BUILOINGFORMULA! OUT TO SAVE THERETAIL WORLD FROM MASSDESTRUCTION! Presentedby MRMa heandS NoomaCotringPootossUSACrownCoingCot CAMCommercoSolutionsMAGiC indomational JimmySales/StocyAdomsNociwoarTuliono
[Embedded image: /library/Outrageous Advertising That's Outrageously Successful/images/00194.jpeg] [OCR from embedded image; verify layout in the extracted image asset.] HOW ONE RETAILER-TURNED- MARKETING-GURUISDETERMINED SURVIVE...BUT THRIVE! SPECIALTYSTORE AnMR LasWegas Seminr abstract Ba CisecScteuMenseegewtalerane SURVIVAL: Feateing tit Giasr WHO IS BILL GLAZER? ware, Best Buy in electronies, Bames & Noble in Perhaps you've read his"Marketing Maven” books, and so on. articles in MR, Magazine.-perhaps you've seen teen competing,Menswear stores, each indepen- In downtown Baltimore, there once were four- even attended his most recent engagement.at MAGIC in August where more than 240 profit- cities, Over a handful ofyears, as suburban malls dently and locally owned just like in many proliferated and giant nafional chain stores en- using smart, cost-effectrve ways to increase lered the market, thirteen of those stores - some profits and build their businesses for the long store standing, Gage"World Class"Menswear. haul, Many of you may have already invested in there for decades closed their doors, The last his BGS Marketing System and are using it with captained by Ball Glazer, has not only survived, it great results. has prospered beyond any rational expectatice. But no matier how you may have leamed about In fact, in recent years, while the entire mens- wear retailing industry has been in the doldrums. him, Bill Glazer bas emerged on the retail sceoe and independent stores everywhere bave strug* gled just to stay even, Bill's downtown store, as be's not your cheesy motivatioeal speaker type. double-digit annual growth and per sguare foot Still, his"bootcamp-style"presentations have well as his suburban location, have enjoyed left attendees energized and geared up to employ profits roughly 250% better than the indastry Accoeding to Dan S. Kennedy: the nation's How can this be? What is Bilr's secret? most celebrated marketing advisor to the retail The answer: Bil's strategies for prospering industry,with hundreds of top stores nationwide against all odds have made him something of a utilizing his innovative direct-respoese advertis- celebrity in his industry, and propelled him into a ing and direet mail ideas, lab tested with his own second business as a top marketing and business two exeeptionally successful Baltimore stores. wide in over 37 different categories. consultant to over 700 retail store owners nation- A DAVID AGAINST GOLIATH Today's independert retailers oflenfeel like they FORGETALLABOUT “NORMAL” RETAIL ADVERTISING nauts ranging from Wal-Mart, the biggest behe- moth of all, to superstores in each specialty Bill probably spends less on advertising than category, like Home Depot and Lowes in hard- phenomenal job of maximizing value.from his ABOUT THE COVER: Photogriphy by Robert Bartiett /410-318-4200. Locetion: Th Baltimor Musumof.industry.Deslgn by
[Embedded image: /library/Outrageous Advertising That's Outrageously Successful/images/00195.jpeg] [OCR from embedded image; verify layout in the extracted image asset.] found it difficult to get additional growth in teccnt arther outside the.nomts of marketing in retad are he ways be supports his ads and maifings with logy-hasedmitoemuticmurketing.Forexample. is key. This was a reorientation ofmy mind-set. The results have been phemomenal.* “Retailers in all categories have been conditioned to machines or voice maal instantaneouslyFor less radioadertising.While allofthesethingsar focus on merchandising-stafting,and newspaper or important, they are no longerenoggh,Bill explain Bill explains, “This has increased response toa mailing by -as much as 92%* list of past and peesent customets thas oe mass We place more emphais on marketing to our oan advertising, Being in the besiness ef marketing your DRAGGING AN"OLD"INDUSTRY INTO 21ST stores vs. operating.your stores really is s distinctly CENTURYDIRECT.MARKETING different way of ttinking. The retail basiness is still largely comprised of second, thind, and even fosrh generation family In his position as:these retailers guide to the brave businesses,bothblessedandcursed new world, Bdl says be must coach them os new woth traditions,Bill says.nowup ways of thinking about their rele in gainst the eeunalent of Wal-Mart in their busioess, their relatioeship with g chainis and discounters. “Thetop5% positioetimng, as well as the tuts-and- their customers, their competitive dependcnt stores cannot sompete on nice, yet are woefully behind the of retailers bolts of more effective advertising s in use of smart marketing and profitabie direct-mail, Perhaps trategies, technology,and alteatint don't see the shining jewel of Bill's accom- The salvation and prosperity of grestigices RAC Award it the 2002 plishments was his winming the ny oun stores have been ertirelydue themselves o my literally tuming my back ce the RetailAdvertising Conference, This way retail stores huve always as retailers, honor is equivalent in retail as the ahtiedandoperatedgngoutsid Oscars are to movies and the Emmyy butas the industry.and retumingath direct independent retailer competing and to.television.Imagine an marketing completely foreign to our marketers ofa business,but proven.clseafiere. winning against giants bke Target. Wal-Mart, Chevrolet, Best Buy and retail business.” Is less that thee years,over.700 sto Payfess Shoe Source. MarketingSystem,began wsinghi -- Biw Glior BILLGLAZERTAKESONTHE ads and maiflings, started using. It seems that the independent and ENTIRESPECTRUMOFRETAIL technology be's introduced to them ike voice broadcast and e-mail marketing, and are achieving truly smaig-chsaun tetatlers n all product challenges, including their David vs, Goliath battles temarkaleresults.Forcumple.aTeusownersays categories share common e completely revamped his mailings due to Bitl and with ene promotion did 6 months worth of business incteasing advetising cluer,and pablic resistanceto traditional advertisies- It tums out that the solutions rears expenence hesitantly tned ope of Bal's ideas Bill has pioneered, first aith his own stores, ae and had a record-brcaking week of sales, There are hundreds of such success stories in Bill's files and on readily transferred to all types of tetail. ste(rooueonpuespuonsmgm)Kedsep wcbsite:www.biliglazermarketing.coem retailstoresselling outdoor equipment,.camping Bilr's first festing beyond his oan industry was with In 2000, the industry joumsal MR Magazine named ueduesisaybppuespoosSuruodspuespood Benaau u 00'oo0r00cs rsnfaog s(es l sarmop he created for them gencrated an amazing 7-mulison 100 Top People. Places,and Things mgacting the costs, in jest 60 dagys, For an auto dealership. one of created over S250,000.00 in sales, from a totial Jells sales leticrs and avorce-broadcast campangn notewoethy or influential individuals, Ball also wites a monthly, column on marketing for MR and several expenditure of S557.00. other rctail neasleners, Others enthusiastically esbracing his system inclede Maybe even more important than any specific owners of hardaare stores, home and garden centers. promotion ts the way Ball gundes his clieots to an g-ft shops.fumiture scees,bicycle shops, entirely new and different way ef thinking about theit womenswear.children's stores.formalwear.private besinesses. Randy Diamond, owner of 2z retall postal centers, etc, etc. stores,some ofthe_oldest.throeghoutnortheastem Ohio, says: I was brought up in the old school, that if In 2000, the U.S. Small Business Administration you bought well, merchundised well, and had u good. people of the year for the state ef Maryland. selected Bill Glazer as ene of the top rao business
[Embedded image: /library/Outrageous Advertising That's Outrageously Successful/images/00196.jpeg] [OCR from embedded image; verify layout in the extracted image asset.] GLAZERTEACHESRETAILERS AT"MAGIC"IN LAS VEGAS ofiee cosny togrra enwcaromer bevor.song. Recently at MAGIC inLas Vegas, Bill presemted Fhazwiffmake soieone responif2 lell., /W AeWnow 240-plus mens'and womens'cloehing. retailers a o ar lobsy/ ofler or worse rt, no ofle. Rememher, ae oe th/eg -tbrnr (x no Moay thor someone wwll npoe aq puesged Buuapeu Kay s,Aepon jonuul appropriate business-building trategies to help avoid ul mooo'le gvtting iwecwodomer ts oemabeg them. The followiog,pages of seminar abstracts will owr ditdonds hew hey ref over ad ower agale foetunate enough to aendandarestitlsctatching oud sp na s moy no aany op BotGinspesqmqi wbeel in theif favor. respond NOR, ohey ncier do.d deodlwe is whur tafural pnocnastinuton, Citiesstoceofniufe here 9 “Lousy Ads Get Lousy Results,“sdid Glucor ar hi makes tbcw respomd. Dedflinei crrurefear-fearey presostatio./fe wiceron/orMher lo Ciplaie:Ooe of nheservkces thar/offer phe mtembers efmy Marker- male that / iny bs s eever lo ghe d pruspecf more ing Sistee bs FREE cringwes of oheir ady andaovet oham a 2went deadlline. /f yopr do, you mighr as welr mml pieces, b yo cae imagior. with otwr 70 ad. sar jowr hand eareef monorharjou invested in ahe memhens./seeolorofadsoenarer.iswhar/ huuedeovered - L((SFADS GET LOUSF RES/LTS :Lack Oy Testimomialsrhotyour cuenf Customens sa ehostyor is tert fo eewhy nimes mon Thrtlparnicularhyiutrwetne,hecmoeofoen-tmes Tnzionialrare a grearauy fogefiutaet ornfibilin JimotoogeGnno(egungeu mighr he posncands,_saies lemrnspgper dds witb prospechs. /ow maty iestimeonla/s should yow raidio or Tspots :whgler. Jhee ie realin.hey all wor Somr.wort beter Ma onhers, and cleurhy m penonal favorle (s somr form of dinect mar.Bot $5: Lack Of.4 Gwereet Or.4~Wimpy” ntuder at.no foug ddy ondger fosoy ncnit Gaaranteer Tair (ord veny sinnle conocpt hor ofiv mstakee/vbfae the media, wheeje acta/in: ir's tee scavs nvronlers So drath. Rerall snmdy roer nctot fubff of Me oay adc monr people salf bu:Sre, xome wilf lake odhundogr ianhr has provee hot shr Nrmer mhe goarawne. Me The10BiggestAdvertisingMistakes g orjunoubsaaanyrmyununemoto cae guarantoe joiur pnoducts car sentoes, hewfind Made by Retailers tmher har stl boy more. Oe, by tbe ma%: /fyow Letme ell yourtheTow Biggert.Advertising Mfistakes somrthieg elie fo setl Thor Rerolers,Moke:ad mhe (mpdc? Mhar they coe uve ow thr cfertivvnrss of jour adivrtisieg wd: Me-Toe dpprarancer I kgve wrinee and daning my.career.Farand anutg themost iwcessfa developf buotdrndy ofads od direct mauf pieces sl:Farandaw,ohebiggctadvrnsingmisdakeis haning a Lewgy HeadWiner hee Twrile onad or omeshuthaveeversomrmycuomeswarepag afirecfmeaplecefora clieetorfor mnvely./mormally Ahandhitn eer on yelow Jegul puper. Wy was Spes/ Aaly of sg nime denvlopieg tle hnudliee. /e ohis se saccessfi Because it dide'r look like ar ad. fuct opically /nil/wrise obouta docee headlins appeurance. lesnad, ar fooled nonhong,likea hefor'T seule onr the.one ahat / oleiekwill gctshe Nestresporse rafinotal ad, baw Ake a lemer The braifline is Mhr mos? “Lousy ads friesd.reralting je my stores har d fried woed sewd ro a (mportaer purtofany ad, Ir wil) grab themadferameutioe ond hce xitra(ghr wenkx bnieg ,llnd mtk catomrers for pu/ chow /itto hur,yow have a) ay, Heafiner Ale.. get lousy 7: Focus On The Basines “Biggest Sale Ever nimes doJowseread ford results.” Iwstrad ON:omory -Esd Or Srason Clearance” parficaler bsiness aedal/dxan3 (r how mondeva r Darimess B -We're The s1 Men's Store in
- B Gleor Isalls elout lho muny yeurs Hastings, Nebraska” he: Be beer in husimess, or me ...ane oplcul(y worthles. selectoe, Sst, whuf ebour char fhieedly senice, or the big fhat yor wally wont to ride is a hoadline tlat eflems ibe (automer monly wuno7 Customery ONZYsinf a bewefirandf pnosoker owniosipy.For exaegle. oe thing it/lFf rRaar'3 Ir For Afe) ladhitgaliogthurdSprSale nDiscover The (namr ef sdore/Soper Sale Thal 88: Tying To.fecomplich Multiple OjiectivexrThi hod ahvrhiting, The itonror odagen’ tharcrealef hout.“Mou hick one crratesmore canlonin? row of personal per ponvesthar/ ofet sne e IFbioh sil ger ohe prospect so read ahe wst of the of? she af ofine.trics.o accomplish mwlople o0/ectihcs ote odfecnr. Al toer
[Embedded image: /library/Outrageous Advertising That's Outrageously Successful/images/00197.jpeg] [OCR from embedded image; verify layout in the extracted image asset.] boodd care aAosur ir GETTING.4.STORE I/S/T. A ahraytell meEnahing oplfNeolay coud aore iifr ir hr ouly thing ther cor puf money ju your bener / speaeo oaers, m Dunt accounf. /mtogr caT do thalLast nme/ tned, Jasfgrt mo s cooc. the lelle ar m Focabant ogehfT alfow r:lo deposir “mager.” Non; Dhar's pre profound, isw.at? Ewenthing ooudd Ne olay if I jnst gor new cauoer Thr inoh s9: Feilwre Te Tell lour Srory: Cushomers and Is,geming anrw caodomer iswotneoytask andfcan prosprcts oke e ston: Thgr wawf so hogr wly yoer arg fiew be d naner expeesne one. aithoge if docsn? mutieg ahe offertharyow anemaing./t sems so dd credibin. ad shoe the bekeve jotr, rhg respoed eecessars(y hor o Ne. Nene Plas, ef enenythting abootvoor buoinesx ha! For example, (inr m Murkening Systee ohar I provide Pon can and don? ake amyabiegor grunfed. Theg! fo netatlerx/teace J/ ifereet ytrgisocosr wch as bnumb ow cam:sizes,deparmeas our shar ir very cest eficinst andf iorib lke a charal metbadsefpuymnwyowaccept.strvrraddss.pbome certificans.sevrgetndeomed?fellkrsatioual Cwestion? Do yoer beon wlar percentogr of gif ighr be jaort tbr-ntong tbot saikes the peosprc! espoud. abost aheabiekable7Howboerdiscooning the 18: Cate: h is so mach ahernisieg,“cude?” Tiwo righr arof thateombcr So,hanejou ver thougph wasox: Pirst g all,cule ahvertising.is he Ope nhar wots aeus, onfad agoncics like to wie acunfs ie Parcihane of gifr cerniflicutes riple arpod Clrtinma? onder.to Aelp them ptfce* omportaur to consider 18% Mere’ sly this stratogr is so erw-cliontiso. 10 LeadingAdvertising adhertisorslkecae mruer gr mfemof So, gf achertising eouuse ahey “MEGAMistakes” ow ghe d discoom of think it getr wwowhnsd. MostOftenMadebyRetailers: approximutrlJ8%oe shr Well, lef aradk yowr.a Ponhose ofyourgit gmesinon. Can jotr ghve me ty Lousy Headiee 6)“Me-Tao"Aopearanct certificas.joueachally the mames of nhe dhertises 2)No Olerora LoutyOer7)Focuson"wiFu Instead breuking even winh nte mon- thar spenr ovr a miiow redemepiowBat hme's.he dollars ech chuning the las? of Your Business 3) No Deadine or a SoyvrBowfinonlertoair meel kicket Do yoer know thar WipDeadine 8) Trying to Accomplsh 47% efallcusfoters.har thrir 30-second TV Matiple Obijuctes reilecmgiff cerniloates 4f Luckaf Testnons Commorciul? &r,yorcue? achuallyspendhrioethrface name morethat ote ar hso 5) Lackf Garateora eZudogaepunanunt Thur's Nrcouse cite
- Cuta “Wmoy Cuarartse will spend more?Conrsel ahvrtising isrememhenf that sweufer shat hey ar for heing cav. bwemorfor hgorg/rom oar atorv fo Snlieg agthieg. Shasr affer addirional purchase aeless yow arr huoly eoghfor stouhvhas pronem.ohlar he ope ofadivrtising that selbs gfoe dx d goff reatx le wo s xnill emototal, dimcr reiponue-advertisong and mor ado Saopm-pan_an), ag Anfone more bemefit.jmost of sle giffcrrrificates BILLGLAZER'S3-STEP rtar ane purcAasef for Chrisramas gifis ger rndeemnd BUSINESS-BUILDING FORMULA in-Jowinonc Jusf uhew yoy dre looieg for customers. Bywuy ofintoductiom,ler.et ghr you some rijghts lnto fjaot how ponefi shis B. Ja mr 28yeurs of ereg Now this happemr.oNearven/goodenr(sodomer etnilet alcodling docces aed docems ofmarkering dojaitsitioe strateg: Bst ahe importanr nhing fo nrally cowenonces, beging even book anuf gpe o murkef- new customers, Therea/ odyecthoe should N fo grt ing / could grrmy hands on.Personally beieg sotued by the sop marketing mindr it nhe (owotw; market so shoe ie sle unure. Becunge thur's he real md norkig xih owr Too cbents dr mrehers ofm Marketig,Syctom/have discovermd thar Tbe 3-Sep FOR UFE rolw ofa cusfomr /r bvn cootedCUSTOERS Barsincis-Balieg System is the ONLY Suteie shat dnr no otrf otolcs. So, tnc we have these cushuers it owr dotohuse, IF neady Ap mote oe the secod step of onr Thre. Now you can figky shis gour itaur, bur Pm.Aelling roe hur ohtr s powerfil. Nof Beconoe wa / oe obouf ho CastomersWeHaveteRerarw-MOREOFTEN shane with po s so ne. Aichualg, fy eout of yow ahis Oohewtse.voo m g9 broke joir ieply rrly o wtl Ne comeon seese. Bat ahe poner is br kmomtng cowuaetlyandctieg ercitomor, Whe3 Sepsand morr itperhawwb; howto.use thew to yor bencfit. Bur hefore /I shonrour a promoioe designed fo arcompluh slis.ler'stake Jacsraminate Aolookal Thefirst stepofabcBusine-BalldiegForwalas cutomers are sanoed.farandawug themuwber AeguiningMoreNe CastomersIefuct.bpicolly oneneaionwhahedo NOTrenur thar"the
[Embedded image: /library/Outrageous Advertising That's Outrageously Successful/images/00198.jpeg] [OCR from embedded image; verify layout in the extracted image asset.] forget.” (lou mighr be surprisnd to hour har price is sfump on the cond. Jhon ohe curd iscomplete,br loconstanulyromindtlvwNe cowebuokThestruteg eierrhandlse, No ,ree.migl erd to mosfif- tbis,for storuer mcenes ae ddiiniona/ 0 of FREE thar Te gofne ho sbyw yow lr a camypaige thar maey memdersofmy Manketieg.Syotew hiunve copind juor purticafer store. practically.AS-/S. /r is dlesigenf no.brieg in arsteody stvar ofpasrcstomenr loyour sitorefor sir har ir ieportatf abosr ahis progruw an/ wly evry coesecathe weeks ho stces ourof sle J-Stop Soincss-Bailding store sbomld have ome sthe fact dhur.il accomplisher Here'yhovitworkso Fonmila. On dey I o posfoord is mailnd, Thm ou day 15 a secon poutcurd is malfed to the same Iist. Next, ot) Jour shorex mone ofex. /s fact, oheirst ynars thar Obstoou/y ifetcorageour cistomrs tovtuelo day 29 a tbird postcond is we Aaf nhot progvum is Resuls from the 3-Sep “Tou Decide 36 a voicr broodca? ploce, weactuooy message i/effron gou nhar owr cusfowery frdcked it anuf foud Baldin paignt: marnnfoeeuenage macitineL Roponse Cumty SS Goratid 3esr. Jour cun /magine one additionalpripa Nes, herr are the Posdounf 97 9313 187 1.9% S4,/9877 reral? (se charro the Char nlir iraeslaocs (n) Imwediate rightj 9,227 151 a Nig roreber. Pestoant e2 1.6% 535,837.26 So kertahe BIG Bat wkut is perkups 8134 236 Pestcund 83 2.6% 57854528 LESSOVshar yow shoulf skis program does whil more importaet itwbut hune leanedf ly! loppedar/aut one ve, For.bususc, 0 she aohomer bs iw the Broedoeir paitcanf kemosr do 4.750 jmuouppe agi jpe e gooy snvsalopersoncan 568 61% S6657331 butitess / woaldf hove do ger.hit customers to me this as an (ncenmve ligh cn nhe oe Pr nhir Outcome: 13 to / Returr Or Iestmoet? case,aradditiona/bre- buor sthon “Nig ticker skirdk. Thiz mule-step domororderto 550 sningx. / cae Nell seguce efmarketing is ncelve the additaomal cnimically /mporsaet. JowfirrhandthurohirMsecardhasbvewepon Now we comefo nhe /unt atp,wbich isthemot niNefor as srilieg a lor of cnstomers a second xur proffitae srp thcre ts, asd irontically ir he cne ahat wibife thegy’ anr ot owe ef agy stonex. mosr nrtarilers seem o fotally or ar feunt parially igworeThiripEGetming the Castomens lia Ther thee th ale ore practical agplication:The direedy Hfevein FowrSonrloSpewdMoreDaring Ciotomer gvts to the counter witb 3239.09 worth cf Each fiit fsooly or anfenonur.fo gvr ap to the secr boc Obviouosiy, this is che mor profluble siep becasse it pnople./ thitkyow cae see the magic is d pnogram fuliply these S// addiuiomal pwrchases by a (oe of itvoher no epensive markening costs ar all. Cs- toers are afreaify (t the store.so yow do NOT hav fo spemf aemoney oe aderniitg fo grt them nhere They’ arr righr whore yow wanr hem. Bat what are Bottom line: Customers absolutely lone Jo doing ho emcouragrthomt to spondmorv?Jur these programs and netailers neap greater thinik a minate at uchar woudlat appcin foyoar bustinrss feach ctstomer spenrfifhy dollersmonr every time sales? END theybop / poar stoner./aot.mtuliply.eery umount ofmonc an/ cav.alor ofyowr prohemt. ou ow see why nhir ir aly /ovoniwe of tbe 3.Sep Jo alize all ahr steps, cpecially alis onr. wpudiy os ys pre wsig Soppmg-swuwg sbow yoomref thrsnen difereusaraigier! teuch is orderte gut yowr ciatomrs fo spend more daning rach visir. This itrutegy ibs callefe “Fregerent uo 2uy Pnopr Aogr Gau puo_sunu&od a.rg Roeglly, bhere3 hon the program workr: For eviery Sto har thr catomer spotd, he or she nmorivs a
OUTRAGEOUS ADVERTISING that’s outrageously successful
[Embedded image: /library/Outrageous Advertising That's Outrageously Successful/images/00199.jpeg] [OCR from embedded image; verify layout in the extracted image asset.] Special Opporniy Jor Redors of OLTdGEOLSddbertisisg Ihet'sO/TR4GEOSLLScoeetfel: TheMostIncredible FREEGiftEver ($573.94WorthofPureMoney-MakingInformation) Dan Kennedy&Bill Glazerareeffering m incrediblkopportunityforyou tosee WHY GlactKenned reater.Centcol. lndccodetce_aad.Security.some.togcther,_ Dan & Bill want to give yov S573.94 werth ef Isider's.Cirsleis.known.as.IHEPLACE” shere.enirepreaeurs.secking EASTand.Dramatic.Gronth.nd Insider's Cirele'M, You'll receive a steady streum of MILLIONAIRE Maker Information including: psre Money-Making Iaformation inchading aFREEmonth as an'EliteGolc Member of Glazer-Kennedy's *Glazer-Kennedy University: Series of3Webinars (Value =$387.00) The 10"BIG Breakthroughs in Business Life wah Dao Kenedy BOW AmrEntrepreneur or Sals Professional ean Mulbiply INCOME hy 10X Theidde.ScolfmisinEverycneBusiness and HOwte Capitalureon it Andthe iSaL-.Gerting Custxmers Sedking You Out. TheESSENTIALStoWritingMillionDollarAds&SalesLettersBOTH Online&OfflinewithMarkefng&AdversisingCoach,BlGlazer How to INCREASE the Seling Power of I Your Advertising ly Lesming the J3Mus BaC Disst Key Ehmcet that Determinr the Sacoss of Your Wclsite BepmueErinsipka HOWte Cafta Headline the Girats the Reader's Aneeticn Hou ts Creatras Irresistisle Ofler that Melis AwayAm Resistance te Biy -fmlider Srengio” io INCREASE Ropose dat yoe Ma te wlag both ONLNE & Olisr The Bes Wnys to Creite Utgency and lospise IMMEDIATE Response TheESSENTIALSofProductivity&lmplementationforEntrepreneursw PeakPerfbmvnce Coach LeeMifeer Hoe to Alnos INSTANTLY be MORE Efiecsive. Creative, Preftabl, and Take MORE Time Off HOW to Master the “lancr Came"of Persoal Pesk Prodeetivity How to Ge MORE Done it Less Tine HOWtoCet OtherstoWork OYoarSchedule AndFinallythBiiEEowteSpTakingadPlatingYouDansandSnpemng How to Creite ClearGoslsfor SUCESSFUL leplementation Then ino Keiliky **Elite’ Gold Insider's Circle Membership (One Month Value = S$59.97): An Issue of TheNoB.S.*Marketing Letter: MoneyMakingStrategiesCurentmmsefroitasdaxnziatnucscminainoriaarrivingy Each issue is at least 20 pages usually MORE Overflowing with tbe latest Marketing & Strategies, timcly Marketing news, trends, cagoing teaching of Dan.KcnndsMostMPORTANT first class mail every month. Thcre are ALWAYS terrific examples of “Whar's-Werking-NOw” Straecgics- and MORE_As soon as it artives in your mailbox you'll wart to find a quiet plact, grab a highlishter,anddevour everyword.
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- CD of an EXCLUSIVE GOLD AUDIO INTERVIEW:
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