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Even the “solo” shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

And boy oh boy are there a lot of different types of external vibes. “Whether you’re thrusting into someone else, into your own hand, or just wearing it around, you don’t want the dildo to be wiggling around,” she explains. A prostate massager is a vibrating toy that goes up the anus to stimulate the prostate. “This can be thought of as the male equivalent to G-spot stimulators,” Fleming says.

We set a high value on the materials used, which is why our materials come exclusively from Germany and the EU. Our platinum curing silicone comes from a certified medical manufacturer in the EU and our colors we make ourselves from pigments from Germany. Each of our fantasy dildos and sex shop toys is therefore unique and made just for you. Calexotics (formerly California Exotic) was the first sex toy company founded and operated by a woman, and produces a wide range of high-quality products for all sexual partners, orientations, and price points. Every product is designed, tested and manufactured to deliver a body-safe and exceptional experience.

“While butt plugs are about creating a sustained sensation, anal beads are generally about one moment and movement,” Wolfe says. Stretchy, adjustable, and stainless cock rings are often designed to go under the scrotum, too. There’s also double-strap strap-ons, which are designed to be worn by people with penises. There’s a hole for the penis and a second one for the base of the dildo.

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