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Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term “orgasm gap” was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

This includes lubrication, massage oils, condoms, and toy cleaners. Today, cheap sex toys toys are a multi-billion dollar market that is accessible from nearly any place, online or off. And this market is growing from $15 billion in 2015 to $52 billion, estimated in 2026. In a discussion paper published in the journal Antiquity 16, the team explores three possible explanations for the life-sized phallus. However, it could be not for pleasure but as an implement to perpetuate power imbalances, such as between an enslaved person and their owner, which is attested by the recurrence of sexual violence in Roman literature.

At least a dozen models were available to the medical profession. Dr. Joseph Mortimer Granville patented the first electromechanical vibrator. Originally called a percussor or, more colloquially, “Granville’s hammer,” the machine was manufactured and sold to physicians to relieve muscle aches.

The difference between the pleasure products industry when we started Doc Johnson in 1976 and the pleasure products industry today is night and day. There are hundreds of manufacturers and distributors, and thousands of retailers around the world. Based on what we’ve seen, we can expect nothing less than rapid, continued mainstream success and growth for the pleasure products industry in the years and decades to come.

These toys are not just about physical satisfaction