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Join thousands of satisfied customers who trust Lion's Den for their intimate purchases. The e-commerce segment held the largest revenue share of 63.8% in 2023. In the past few years, e-commerce and online sex stores have been the most used platforms for purchasing sexual wellness products. The anonymity in product delivery is a major advantage for customers opting for online purchase of sex toys over brick-and-mortar adult toys stores. Moreover, the convenience of choosing from a vast variety of products on a single platform at discounted prices provides added benefits. Increasing internet penetration and the number of customers across all age groups who are technology literate and comfortable with navigating e-commerce platforms is expected to boost the sex toys market’s growth.

The Aer is extremely simple to charge and operate (one tester described it as having “zero learning curve”), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.

At the end of the day, it's all about making it an inviting learning experience for all involved. If you still need convincing, here are 5 reasons to bring sex toys into your relationship. Although this vibrator offers powerful vibrations for its small size, our testers found it to be a bit noisy compared with other models and tricky to clean around the edges of the swiveling head. When you’re shopping for a sex toy, investing in a quality personal lubricant is also a good idea. Lubricant eases penetration of all types, increases comfort and sexual pleasure, and reduces friction and genital irritation. Even people who produce abundant natural lubrication may benefit from using lube for additional comfort.

It has 16 different intensity settings, so it’s ideal for those who like to have options to customize their experience The MysteryVibe Poco is made of premium silicone and uses two different motors. It also syncs to an app, making this one a fun toy for couples as well. The runtime is also on the shorter side compared to our other picks, so you’ll have to charge it more frequently.

Edge makes a highly rated, hand-fueled pump in a clear, latex- and phthalate-free tube so that you can see all your… business. When coupled with prostate stimulation, it can lead to powerful—we would argue “mind-blowing”—full-body orgasm. Sure, it's pricey at almost, but trust us, it's worth every penny. “Just be cautious about buying the cheapest toy you can find because some of the ultra-cheap products might be made of questionable materials and have low durability,” says Lehmiller. Plus, if you spend a little more, you can get a higher-tech toy that will offer more customization options, thereby allowing you to tailor it to your tastes and give you more variety in how you use it, he says. Prostate massagers stimulate the prostate gland, which can lead to incredibly intense, even mind-blowing, orgasms.

But we do not think this toy is the best pick for solo clitoral play (unless you prefer “riding” or grinding against a vibrator while lying face down, as opposed to holding it in place with your hand). We do think this toy has great potential for use during partnered intercourse, where the person with the vulva is on top. We tested the Zalo Bess as an alternative to the Zumio S. Like the Zumio S, the Zalo Bess has a narrow tip for precise stimulation.

The Dame Kip is a perfectly effective and elegant lipstick-style vibrator, but it is usually more expensive than the equally powerful Satisfyer Purple Pleasure. None could surpass the Magic Wand in terms of both time-tested power and value. We found that it lasted three and a half hours at maximum speed, spread out over a series of 20-minute intervals