As it caught on, Charli’s team rushed to create a “brat generator” for fans to more easily make their own art inspired by the cover. When a brat wall mural in Brooklyn announced the deluxe set’s release one painted letter at a time, Charli livestreamed it. As her marketing and digital guru, Terry O’Connor, puts it, a “big focus” of the campaign was about “making and creating real-life, in-person moments” that can then be captured digitally, like the phenomenon of fans posting selfies in front of the wall. In hindsight, this may be one of the most famous examples of social media being confused with the real world. Charli later said that she did support Harris but implied that she didn’t think that hard about the tweet.

Simply input your desired text into the Brat Generator, and it will produce an image with the same stylish green background and lowercase ‘brat’ typography as the album cover. Personalize your Brat album covers by choosing between a bold green or a pristine white background and inputting your custom text. By Monday morning, Ms Harris had seized on Charli's backing - with the account sporting a new lime green photo in the style of the Brat album cover. She told the outlet that she thinks the color green has become “oversaturated” in pop culture and fashion and detailed the bright, neon choice she went with instead. “I wanted to go with an offensive, off-trend shade of green to trigger the idea of something being wrong,” she shared.

Even as “brat summer” turns into “brat autumn,” Charli XCX is still reworking her iconic album. One of the most viral brat trends on TikTok is a high-energy dance routine to the song “Apple” from the album. The trend quickly took over TikTok, with tens of thousands of posts under the hashtag #bratsummer.

And so, with three minutes left, Estevez marched down the nearest street in search of a phone. He peered into a pinball parlor and asked, “Do they have a phone in here? He called the theater and explained that he was Emilio Estevez and that the friend who normally let him in free wasn’t working tonight