Book-Reader-Assist/library/Ogilvy on Advertising/book-structure.md

Ogilvy on Advertising — Book Structure

• Title: Ogilvy on Advertising
• Author: David Ogilvy
• Edition note: 2023 Welbeck edition; the publisher states that it is largely unchanged from the 1983 original, with limited image and text removals.
• Source: /library/Ogilvy on Advertising/source-file.pdf
• PDF length: 388 pages
• Structure: 20 chapters.
• Extraction: Text is exported once into the source-text files below. PDF page markers preserve citation locations. Image-only pages receive OCR; the original PDF remains authoritative for multi-column layout, advertisements, and other visuals.

Section	PDF pages	Title	Source text
Front Matter	1–5	Front matter, publisher's note, and contents	/library/Ogilvy on Advertising/Front-Matter/Front-Matter-source-text.md
Chapter 01	6–10	Overture	/library/Ogilvy on Advertising/Chapter-01-Overture/Chapter-01-source-text.md
Chapter 02	11–48	How to produce advertising that sells	/library/Ogilvy on Advertising/Chapter-02-How-to-produce-advertising-that-sells/Chapter-02-source-text.md
Chapter 03	49–66	Jobs in advertising – and how to get them	/library/Ogilvy on Advertising/Chapter-03-Jobs-in-advertising-and-how-to-get-them/Chapter-03-source-text.md
Chapter 04	67–86	How to run an advertising agency	/library/Ogilvy on Advertising/Chapter-04-How-to-run-an-advertising-agency/Chapter-04-source-text.md
Chapter 05	87–100	How to get clients	/library/Ogilvy on Advertising/Chapter-05-How-to-get-clients/Chapter-05-source-text.md
Chapter 06	101–106	Open letter to a client in search of an agency	/library/Ogilvy on Advertising/Chapter-06-Open-letter-to-a-client-in-search-of-an-agency/Chapter-06-source-text.md
Chapter 07	107–175	Wanted: a renaissance in print advertising	/library/Ogilvy on Advertising/Chapter-07-Wanted-a-renaissance-in-print-advertising/Chapter-07-source-text.md
Chapter 08	176–194	How to make TV commercials that sell	/library/Ogilvy on Advertising/Chapter-08-How-to-make-TV-commercials-that-sell/Chapter-08-source-text.md
Chapter 09	195–215	Advertising corporations	/library/Ogilvy on Advertising/Chapter-09-Advertising-corporations/Chapter-09-source-text.md
Chapter 10	216–235	How to advertise foreign travel	/library/Ogilvy on Advertising/Chapter-10-How-to-advertise-foreign-travel/Chapter-10-source-text.md
Chapter 11	236–244	The secrets of success in business-to-business advertising	/library/Ogilvy on Advertising/Chapter-11-The-secrets-of-success-in-business-to-business-advertising/Chapter-11-source-text.md
Chapter 12	245–255	Direct mail, my first love and secret weapon	/library/Ogilvy on Advertising/Chapter-12-Direct-mail-my-first-love-and-secret-weapon/Chapter-12-source-text.md
Chapter 13	256–268	Advertising for good causes	/library/Ogilvy on Advertising/Chapter-13-Advertising-for-good-causes/Chapter-13-source-text.md
Chapter 14	269–272	Competing with Procter & Gamble	/library/Ogilvy on Advertising/Chapter-14-Competing-with-Procter-Gamble/Chapter-14-source-text.md
Chapter 15	273–284	18 miracles of research	/library/Ogilvy on Advertising/Chapter-15-18-miracles-of-research/Chapter-15-source-text.md
Chapter 16	285–294	What little I know about marketing	/library/Ogilvy on Advertising/Chapter-16-What-little-I-know-about-marketing/Chapter-16-source-text.md
Chapter 17	295–319	Is America still top nation?	/library/Ogilvy on Advertising/Chapter-17-Is-America-still-top-nation/Chapter-17-source-text.md
Chapter 18	320–348	Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach	/library/Ogilvy on Advertising/Chapter-18-Lasker-Resor-Rubicam-Burnett-Hopkins-and-Bernbach/Chapter-18-source-text.md
Chapter 19	349–365	What’s wrong with advertising?	/library/Ogilvy on Advertising/Chapter-19-Whats-wrong-with-advertising/Chapter-19-source-text.md
Chapter 20	366–367	I predict 13 changes	/library/Ogilvy on Advertising/Chapter-20-I-predict-13-changes/Chapter-20-source-text.md
Back Matter	368–388	Useful reference sources, index, picture credits, and copyright	/library/Ogilvy on Advertising/Back-Matter/Back-Matter-source-text.md

All 388 PDF pages are covered exactly once.